{"id":1516,"date":"2026-09-09T08:01:22","date_gmt":"2026-09-09T08:01:22","guid":{"rendered":"https:\/\/miceintl.events\/info\/?p=1516"},"modified":"2026-09-15T07:40:20","modified_gmt":"2026-09-15T07:40:20","slug":"the-mia-launch-by-scrub-n-riyadh-2","status":"publish","type":"post","link":"https:\/\/miceintl.events\/info\/the-mia-launch-by-scrub-n-riyadh-2\/","title":{"rendered":"Turning a Boutique Into a Runway: The MIA Launch by Scrub N, Riyadh"},"content":{"rendered":"\t\t<div data-elementor-type=\"wp-post\" data-elementor-id=\"1516\" class=\"elementor elementor-1516\" data-elementor-post-type=\"post\">\n\t\t\t\t<div class=\"elementor-element elementor-element-8a794aa elementor-hidden-desktop elementor-hidden-tablet e-flex e-con-boxed e-con e-parent\" data-id=\"8a794aa\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t\t<div class=\"e-con-inner\">\n\t\t<div class=\"elementor-element elementor-element-0626cf6 e-con-full e-flex e-con e-child\" data-id=\"0626cf6\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t<div class=\"elementor-element elementor-element-923bd65 elementor-widget-mobile__width-initial elementor-widget elementor-widget-heading\" data-id=\"923bd65\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\">Turning a Boutique Into a Runway: The MIA Launch by Scrub N, Riyadh<\/h2>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-3c16535 elementor-widget-mobile__width-initial elementor-widget elementor-widget-image\" data-id=\"3c16535\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"image.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<img fetchpriority=\"high\" decoding=\"async\" width=\"681\" height=\"1024\" src=\"https:\/\/miceintl.events\/info\/wp-content\/uploads\/2026\/09\/2601-681x1024.jpg\" class=\"attachment-large size-large wp-image-1487\" alt=\"\" srcset=\"https:\/\/miceintl.events\/info\/wp-content\/uploads\/2026\/09\/2601-681x1024.jpg 681w, https:\/\/miceintl.events\/info\/wp-content\/uploads\/2026\/09\/2601-200x300.jpg 200w, https:\/\/miceintl.events\/info\/wp-content\/uploads\/2026\/09\/2601-768x1154.jpg 768w, https:\/\/miceintl.events\/info\/wp-content\/uploads\/2026\/09\/2601-1022x1536.jpg 1022w, https:\/\/miceintl.events\/info\/wp-content\/uploads\/2026\/09\/2601-1363x2048.jpg 1363w, https:\/\/miceintl.events\/info\/wp-content\/uploads\/2026\/09\/2601-scaled.jpg 1703w\" sizes=\"(max-width: 681px) 100vw, 681px\" \/>\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-b181fdd elementor-widget elementor-widget-text-editor\" data-id=\"b181fdd\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p><strong>Thoughts from our team, informed by experience<\/strong><\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-be946e5 elementor-widget elementor-widget-text-editor\" data-id=\"be946e5\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p>&#8211; By Noura , September, 2026<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-043c340 elementor-widget-mobile__width-initial elementor-widget elementor-widget-text-editor\" data-id=\"043c340\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p>MICE International managed the Riyadh launch of the MIA collection by Scrub N, a premium medical apparel brand serving healthcare professionals across the GCC. The MIA collection includes MIA Balance scrubs, built for flexibility and all-day comfort, and the MIA Gratia and MIA Alba lab coats, featuring wrinkle-resistant fabric and water-resistant options for men and women. The invite-only VIP event transformed Scrub N&#8217;s Riyadh boutique into a live fashion runway, welcomed over 50 bloggers and content creators, and featured custom catering served with medical utensils \u2014 think burgers plated with syringes for infusions \u2014 alongside a coffee and matcha bar, all set against a boutique reimagined with immersive screen content.<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-1f1620f e-con-full elementor-hidden-mobile e-flex e-con e-parent\" data-id=\"1f1620f\" data-element_type=\"container\" data-e-type=\"container\" data-settings=\"{&quot;background_background&quot;:&quot;classic&quot;}\">\n\t\t<div class=\"elementor-element elementor-element-32e8aaf e-con-full e-flex e-con e-child\" data-id=\"32e8aaf\" data-element_type=\"container\" data-e-type=\"container\" data-settings=\"{&quot;background_background&quot;:&quot;classic&quot;}\">\n\t\t\t\t<div class=\"elementor-element elementor-element-7e60ce5 elementor-widget__width-initial elementor-widget elementor-widget-heading\" data-id=\"7e60ce5\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h1 class=\"elementor-heading-title elementor-size-default\">Turning a Boutique Into a Runway: The MIA Launch by Scrub N, Riyadh<\/h1>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-795468c elementor-widget elementor-widget-text-editor\" data-id=\"795468c\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p><span style=\"color: #ffffff;\">MICE International managed the Riyadh launch of the MIA collection by Scrub N, a premium medical apparel brand serving healthcare professionals across the GCC. The MIA collection includes MIA Balance scrubs, built for flexibility and all-day comfort, and the MIA Gratia and MIA Alba lab coats, featuring wrinkle-resistant fabric and water-resistant options for men and women. The invite-only VIP event transformed Scrub N&#8217;s Riyadh boutique into a live fashion runway, welcomed over 50 bloggers and content creators, and featured custom catering served with medical utensils \u2014 think burgers plated with syringes for infusions \u2014 alongside a coffee and matcha bar, all set against a boutique reimagined with immersive screen content.\u00a0<\/span><\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-03ed6fd elementor-widget elementor-widget-heading\" data-id=\"03ed6fd\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<p class=\"elementor-heading-title elementor-size-default\">Thoughts from our team, informed by experience<\/p>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-7bd5e9b elementor-widget elementor-widget-heading\" data-id=\"7bd5e9b\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<p class=\"elementor-heading-title elementor-size-default\">- By Noura, September, 2026<\/p>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-82912db e-flex e-con-boxed e-con e-parent\" data-id=\"82912db\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t\t<div class=\"e-con-inner\">\n\t\t<div class=\"elementor-element elementor-element-4d3aac9 e-con-full e-flex e-con e-child\" data-id=\"4d3aac9\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t<div class=\"elementor-element elementor-element-3c6f10f elementor-widget__width-initial elementor-widget elementor-widget-text-editor\" data-id=\"3c6f10f\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p>There&#8217;s an assumption built into most medical apparel \u2014 that the people who wear it don&#8217;t need it to feel beautiful, only functional. That a twelve-hour shift, a hospital corridor, a life spent in service of other people&#8217;s worst days, doesn&#8217;t leave room for wanting to feel\u00a0<i>good<\/i>\u00a0in what you put on. Scrub N&#8217;s MIA collection was built to reject that assumption. And when it came time to launch it, we didn&#8217;t want to just show the clothes. We wanted to prove the point the collection was already making.<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-4d6eaab elementor-widget__width-initial elementor-widget-mobile__width-initial elementor-widget elementor-widget-heading\" data-id=\"4d6eaab\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h3 class=\"elementor-heading-title elementor-size-default\">Fashion, Without Forgetting Who It's For<\/h3>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-e993cf1 elementor-widget__width-initial elementor-widget elementor-widget-text-editor\" data-id=\"e993cf1\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p>Doctors, nurses, medical students \u2014 the people who will actually live in these pieces \u2014 carry a seriousness that comes with the job. But seriousness and style aren&#8217;t opposites, and MIA was never asking anyone to choose. So neither did we. We took Scrub N&#8217;s Riyadh boutique and turned it into a working runway, because the collection deserved to move the way it will move through a real day \u2014 not sit flat on a rack. Every step of it said the same thing:\u00a0this is fashion, and it&#8217;s still yours.<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-e930dde elementor-widget__width-initial elementor-widget-mobile__width-initial elementor-widget elementor-widget-heading\" data-id=\"e930dde\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h3 class=\"elementor-heading-title elementor-size-default\">A Room Built to Feel the Shift<\/h3>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-3af9da2 elementor-widget__width-initial elementor-widget elementor-widget-text-editor\" data-id=\"3af9da2\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p>We wrapped the boutique in immersive screen content, turning static retail walls into something alive \u2014 a space that didn&#8217;t just display MIA, it performed it. Over 50 bloggers and content creators walked into a room engineered for exactly what they do best: capture a moment and make it travel.<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-84c7f39 elementor-widget__width-initial elementor-widget-mobile__width-initial elementor-widget elementor-widget-heading\" data-id=\"84c7f39\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h3 class=\"elementor-heading-title elementor-size-default\">Serious, Served With a Wink<\/h3>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-0d0d898 elementor-widget__width-initial elementor-widget elementor-widget-text-editor\" data-id=\"0d0d898\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p>The detail everyone talked about was the food \u2014 because it refused to separate the clinical from the celebratory. Burgers arrived plated with syringes for infusions. A coffee and matcha served in IV drips,\u00a0 kept the energy moving through the night. It was playful without losing an ounce of respect for the world it was borrowing from \u2014 the same instinct that runs through the collection itself: precision, dressed up.<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-2ebe971 elementor-widget__width-initial elementor-widget-mobile__width-initial elementor-widget elementor-widget-heading\" data-id=\"2ebe971\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h3 class=\"elementor-heading-title elementor-size-default\">What This Was Really Saying<\/h3>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-443523a elementor-widget__width-initial elementor-widget elementor-widget-text-editor\" data-id=\"443523a\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p>Medical professionals give so much of themselves to other people that it&#8217;s easy to forget they&#8217;re allowed to feel uplifted too \u2014 not despite the seriousness of what they do, but alongside it. That was the real brief behind this launch. Not &#8220;make scrubs look good,&#8221; but prove that the people wearing them deserve a brand, and a room, that sees them as whole people \u2014 capable, composed, and completely allowed to feel beautiful while they do the hardest work in the room.<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-f4e99cc e-con-full e-flex e-con e-child\" data-id=\"f4e99cc\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t<div class=\"elementor-element elementor-element-7e02f2b elementor-widget__width-initial elementor-widget-mobile__width-initial elementor-widget elementor-widget-text-editor\" data-id=\"7e02f2b\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p style=\"text-align: center;\"><i>MICE International managed venue transformation, screen content, and the guest experience for the MIA by <a href=\"https:\/\/www.scrub-n.com\/\" target=\"_blank\" rel=\"noopener\">Scrub N<\/a> launch in Riyadh.<\/i><\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-4cfa787 e-flex e-con-boxed e-con e-parent\" data-id=\"4cfa787\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t\t<div class=\"e-con-inner\">\n\t\t\t\t<div class=\"elementor-element elementor-element-4525e31 elementor-widget elementor-widget-spacer\" data-id=\"4525e31\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"spacer.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<div class=\"elementor-spacer\">\n\t\t\t<div class=\"elementor-spacer-inner\"><\/div>\n\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-62bdda0 e-flex e-con-boxed e-con e-parent\" data-id=\"62bdda0\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t\t<div class=\"e-con-inner\">\n\t\t<div class=\"elementor-element elementor-element-28d16b2 e-con-full e-grid e-con e-child\" data-id=\"28d16b2\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t<div class=\"elementor-element elementor-element-c6a50da elementor-widget elementor-widget-image\" data-id=\"c6a50da\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"image.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<img decoding=\"async\" width=\"1703\" height=\"2560\" src=\"https:\/\/miceintl.events\/info\/wp-content\/uploads\/2026\/09\/2696-scaled.jpeg\" class=\"attachment-full size-full wp-image-1427\" alt=\"\" srcset=\"https:\/\/miceintl.events\/info\/wp-content\/uploads\/2026\/09\/2696-scaled.jpeg 1703w, https:\/\/miceintl.events\/info\/wp-content\/uploads\/2026\/09\/2696-200x300.jpeg 200w, https:\/\/miceintl.events\/info\/wp-content\/uploads\/2026\/09\/2696-681x1024.jpeg 681w, https:\/\/miceintl.events\/info\/wp-content\/uploads\/2026\/09\/2696-768x1154.jpeg 768w, https:\/\/miceintl.events\/info\/wp-content\/uploads\/2026\/09\/2696-1022x1536.jpeg 1022w, https:\/\/miceintl.events\/info\/wp-content\/uploads\/2026\/09\/2696-1363x2048.jpeg 1363w\" sizes=\"(max-width: 1703px) 100vw, 1703px\" \/>\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-80b6f6c elementor-widget elementor-widget-image\" data-id=\"80b6f6c\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"image.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<img decoding=\"async\" width=\"681\" height=\"1024\" src=\"https:\/\/miceintl.events\/info\/wp-content\/uploads\/2026\/09\/2677-681x1024.jpeg\" class=\"attachment-large size-large wp-image-1417\" alt=\"\" srcset=\"https:\/\/miceintl.events\/info\/wp-content\/uploads\/2026\/09\/2677-681x1024.jpeg 681w, https:\/\/miceintl.events\/info\/wp-content\/uploads\/2026\/09\/2677-200x300.jpeg 200w, https:\/\/miceintl.events\/info\/wp-content\/uploads\/2026\/09\/2677-768x1154.jpeg 768w, https:\/\/miceintl.events\/info\/wp-content\/uploads\/2026\/09\/2677-1022x1536.jpeg 1022w, https:\/\/miceintl.events\/info\/wp-content\/uploads\/2026\/09\/2677-1363x2048.jpeg 1363w, https:\/\/miceintl.events\/info\/wp-content\/uploads\/2026\/09\/2677-scaled.jpeg 1703w\" sizes=\"(max-width: 681px) 100vw, 681px\" \/>\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-e548dde elementor-widget elementor-widget-image\" data-id=\"e548dde\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"image.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<img loading=\"lazy\" decoding=\"async\" width=\"1703\" height=\"2560\" src=\"https:\/\/miceintl.events\/info\/wp-content\/uploads\/2026\/09\/2668-scaled.jpeg\" class=\"attachment-full size-full wp-image-1414\" alt=\"\" srcset=\"https:\/\/miceintl.events\/info\/wp-content\/uploads\/2026\/09\/2668-scaled.jpeg 1703w, https:\/\/miceintl.events\/info\/wp-content\/uploads\/2026\/09\/2668-200x300.jpeg 200w, https:\/\/miceintl.events\/info\/wp-content\/uploads\/2026\/09\/2668-681x1024.jpeg 681w, https:\/\/miceintl.events\/info\/wp-content\/uploads\/2026\/09\/2668-768x1154.jpeg 768w, https:\/\/miceintl.events\/info\/wp-content\/uploads\/2026\/09\/2668-1022x1536.jpeg 1022w, https:\/\/miceintl.events\/info\/wp-content\/uploads\/2026\/09\/2668-1363x2048.jpeg 1363w\" sizes=\"(max-width: 1703px) 100vw, 1703px\" \/>\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-f25fce2 elementor-widget elementor-widget-image\" data-id=\"f25fce2\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"image.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<img loading=\"lazy\" decoding=\"async\" width=\"1703\" height=\"2560\" src=\"https:\/\/miceintl.events\/info\/wp-content\/uploads\/2026\/09\/2700-scaled.jpeg\" class=\"attachment-full size-full wp-image-1412\" alt=\"\" srcset=\"https:\/\/miceintl.events\/info\/wp-content\/uploads\/2026\/09\/2700-scaled.jpeg 1703w, https:\/\/miceintl.events\/info\/wp-content\/uploads\/2026\/09\/2700-200x300.jpeg 200w, https:\/\/miceintl.events\/info\/wp-content\/uploads\/2026\/09\/2700-681x1024.jpeg 681w, https:\/\/miceintl.events\/info\/wp-content\/uploads\/2026\/09\/2700-768x1154.jpeg 768w, https:\/\/miceintl.events\/info\/wp-content\/uploads\/2026\/09\/2700-1022x1536.jpeg 1022w, https:\/\/miceintl.events\/info\/wp-content\/uploads\/2026\/09\/2700-1363x2048.jpeg 1363w\" sizes=\"(max-width: 1703px) 100vw, 1703px\" \/>\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-cc805f1 e-grid e-con-boxed e-con e-parent\" data-id=\"cc805f1\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t\t<div class=\"e-con-inner\">\n\t\t\t\t<div class=\"elementor-element elementor-element-5f86729 elementor-widget elementor-widget-heading\" data-id=\"5f86729\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h3 class=\"elementor-heading-title elementor-size-default\">Ready to start planning your next event?<\/h3>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-f8b504b elementor-button-align-stretch elementor-widget elementor-widget-form\" data-id=\"f8b504b\" data-element_type=\"widget\" data-e-type=\"widget\" data-settings=\"{&quot;step_next_label&quot;:&quot;Next&quot;,&quot;step_previous_label&quot;:&quot;Previous&quot;,&quot;button_width&quot;:&quot;100&quot;,&quot;step_type&quot;:&quot;number_text&quot;,&quot;step_icon_shape&quot;:&quot;circle&quot;}\" data-widget_type=\"form.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<form class=\"elementor-form\" method=\"post\" name=\"New Form\" aria-label=\"New Form\">\n\t\t\t<input type=\"hidden\" name=\"post_id\" value=\"1516\"\/>\n\t\t\t<input type=\"hidden\" name=\"form_id\" value=\"f8b504b\"\/>\n\t\t\t<input type=\"hidden\" name=\"referer_title\" value=\"\" \/>\n\n\t\t\t\n\t\t\t<div class=\"elementor-form-fields-wrapper elementor-labels-above\">\n\t\t\t\t\t\t\t\t<div class=\"elementor-field-type-text elementor-field-group elementor-column elementor-field-group-name elementor-col-100\">\n\t\t\t\t\t\t\t\t\t\t\t\t<label for=\"form-field-name\" class=\"elementor-field-label\">\n\t\t\t\t\t\t\t\tName\t\t\t\t\t\t\t<\/label>\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t<input size=\"1\" type=\"text\" name=\"form_fields[name]\" id=\"form-field-name\" class=\"elementor-field elementor-size-sm  elementor-field-textual\" placeholder=\"Name\">\n\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t\t\t\t<div class=\"elementor-field-type-email elementor-field-group elementor-column elementor-field-group-email elementor-col-100 elementor-field-required\">\n\t\t\t\t\t\t\t\t\t\t\t\t<label for=\"form-field-email\" class=\"elementor-field-label\">\n\t\t\t\t\t\t\t\tEmail\t\t\t\t\t\t\t<\/label>\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t<input size=\"1\" type=\"email\" name=\"form_fields[email]\" id=\"form-field-email\" class=\"elementor-field elementor-size-sm  elementor-field-textual\" placeholder=\"Email\" required=\"required\">\n\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t\t\t\t<div class=\"elementor-field-type-textarea elementor-field-group elementor-column elementor-field-group-message elementor-col-100\">\n\t\t\t\t\t\t\t\t\t\t\t\t<label for=\"form-field-message\" class=\"elementor-field-label\">\n\t\t\t\t\t\t\t\tMessage\t\t\t\t\t\t\t<\/label>\n\t\t\t\t\t\t<textarea class=\"elementor-field-textual elementor-field  elementor-size-sm\" name=\"form_fields[message]\" id=\"form-field-message\" rows=\"4\" placeholder=\"Message\"><\/textarea>\t\t\t\t<\/div>\n\t\t\t\t\t\t\t\t<div class=\"elementor-field-group elementor-column elementor-field-type-submit elementor-col-100 e-form__buttons\">\n\t\t\t\t\t<button class=\"elementor-button elementor-size-sm\" type=\"submit\">\n\t\t\t\t\t\t<span class=\"elementor-button-content-wrapper\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<span class=\"elementor-button-text\">Send<\/span>\n\t\t\t\t\t\t\t\t\t\t\t\t\t<\/span>\n\t\t\t\t\t<\/button>\n\t\t\t\t<\/div>\n\t\t\t<\/div>\n\t\t<\/form>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t","protected":false},"excerpt":{"rendered":"<p>Turning a Boutique Into a Runway: The MIA Launch by Scrub N, Riyadh Thoughts from our team, informed by experience [&hellip;]<\/p>\n","protected":false},"author":1,"featured_media":1487,"comment_status":"open","ping_status":"open","sticky":false,"template":"elementor_header_footer","format":"standard","meta":{"site-sidebar-layout":"default","site-content-layout":"","ast-site-content-layout":"default","site-content-style":"default","site-sidebar-style":"default","ast-global-header-display":"","ast-banner-title-visibility":"","ast-main-header-display":"","ast-hfb-above-header-display":"","ast-hfb-below-header-display":"","ast-hfb-mobile-header-display":"","site-post-title":"disabled","ast-breadcrumbs-content":"","ast-featured-img":"disabled","footer-sml-layout":"","ast-disable-related-posts":"","theme-transparent-header-meta":"","adv-header-id-meta":"","stick-header-meta":"","header-above-stick-meta":"","header-main-stick-meta":"","header-below-stick-meta":"","astra-migrate-meta-layouts":"default","ast-page-background-enabled":"default","ast-page-background-meta":{"desktop":{"background-color":"var(--ast-global-color-4)","background-image":"","background-repeat":"repeat","background-position":"center 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