Building events,
framing
dreamscapes.

to create strong
brand impressions.

Building events,
framing
dreamscapes.

to create strong
brand impressions.

MICE International is a leading event management company with an extensive portfolio of game-changing initiatives for governments, corporations, and civil society organisations. We excel in going beyond event management and design, transforming perspectives and shifting views through our events. Specialising in international large scale events, we craft compelling opening and closing ceremonies,

sports and large-scale conferences and events that include captivating stories of our clients, leaving a lasting impact on attendees. At MICE International, we are designers of dreams, creators and storytellers. Our dedication to excellence and innovation makes us a trusted partner for creating transformative experiences that resonate with audiences locally, regionally and worldwide.

ABOUT US

CRAFTING TOMORROW'S
INNOVATIONS.

Powerful storytelling using visually stimulating
effects and making a mark on minds.

Founded in 2011, our skilled team of creators, visionary designers, and meticulous project managers have been immersed in the event management industry. With a deep understanding of the GCC market, we firmly believe that events serve as the perfect canvas for the seamless fusion of art and business, where creativity intertwines with planning.

What sets us apart is our unwavering capacity to envision events beyond their present form. We anticipate every “what if” scenario with meticulous precision, allowing us to plan beyond traditional boundaries. We produce and conceptualise events that don’t just elevate standards, but create standards and set new trends. Our work in this dynamic industry serves to unite people in the pursuit of remarkable achievements.

CLIENTS & PARTNERS

Realising stories of the dreamt and the unseen.. Visions become
tangible here

Realising stories of the dreamt and the unseen.. Visions become
tangible here

THE WORK

  • Dubai, UAE / Date : 2011- 2015

    Dubai Sports Council launched the Dubai International Sports Conference in 2006 and the DISC has grown since to become one of football’s top brainstorming sessions, identifying relevant issues in the sport and conversing with decision makers to not just find solutions, but also develop new horizons.

    • Design of the setup venue, stage, and branding elements.
    • Management of agenda.
    • Sound and lighting effects.
    • Video animations.
  • Dubai, UAE / Date : 2014

    The Zayed International Prize for the Environment is awarded every two years to distinguished environmental initiatives. It is worth USD 1 million.

    • Site inspection.
    • Technical and plotting drawings.
    • 3D design.
    • Visitor journey.
    • F&B selection and management.
    • 2D creative design and application.
    • Staff management.
    • Game recommendation.
    • Event branding.
    • Audio and Visual services.
    • 3D screen animation design and production.
    • Event operation and on-site management.
    • Show Calling and stage flow.
  • Dubai, UAE / Date : 2014

    the 51st UAE National Day with mesmerizing fireworks, traditional performances, and activities.

    • Organising Parades
    • Stage, Branding elements
    • Visitors Entertainment and activities
  • Dubai, UAE / Date : 2014

    The UAE Futsal League is the top futsal league in the UAE. The winning team would participation right to the AFC Futsal Club Championship.

    • Assistance of the sports government bodies
    • Opening ceremony
    • Press conferences, – On-ground logistics
    • Cyclists logistic management (travel, accommodation) & marketing
  • Dubai, UAE / Date : February 2015

    A spectacular and colorful opening ceremony of the Dubai Tour. The show included videos, music, and live performances.

    • Design of the setup venue, stage, branding elements.
    • Video animations.
    • Rehearsals and lighting effects.
  • Across the UAE / Date : 15 February 2015 - 13 March 2015

    Abu Dhabi Centre for Technical and Vocational Education and Training - ACTVET, organized the Health & Fitness Fun Festival 2015 Festival which brought together health and fitness enthusiasts, experts and businesses to promote health, fitness awareness and knowledge across the UAE, with a special focus on diabetes.

    • Design.
    • Production. – Branding.
    • Agenda.
    • Onsite management.
  • Dubai, UAE / Date : 2015 -2020

    The Dubai Tour was an annual professional road bicycle racing stage race held in Dubai, which began in 2014 as part of the UCI Asia Tour. It merged with the Abu Dhabi Tour to become the UAE Tour as of 2019.

    • Press conferences. – Opening ceremonies. – On-ground logistics.
    • Cyclist logistics and management (travel, accommodation).
    • Marketing (in 2014 and 2015)
  • Dubai, UAE / Date : February 2016

    A private and intimate dinner at Hakkassan, Dubai. A glamorous Chinese New Year celebration.

    • Design & setup of venue.
    • Creation of a magical Chinese New Year-themed atmosphere.
  • Dubai, UAE / Date : 2017

    A student-race event hosted by Dubai Sports Council and Dubai Tour across the UAE.

    • Design of the setup venue, stage and branding elements.
    • Entertainment
    • Promotion of sports activities.
    • Selection of healthy food trucks.
    • Crowd management
    No images available.
  • Dubai, UAE / Date : 2017

    Launch of the Magicien collection that celebrates the legendary house’s unique ability to bring inanimate objects to life and reveals the magical universe and exceptional creativity of the master jeweler and watchmaker that make such pieces veritable works of art.

    • Invitation Cards.
    • Animation and screen content.
    No images available.
  • Dubai, UAE / Date : 2017

    The MBR Creative Sports Award is the most prestigious sports award in Dubai. It aims at honouring creative athletes and distinguished sports corporations on the local, Arab and international levels.

    • Site inspection.
    • Technical and plotting drawings.
    • 3D design.
    • Visitor journey.
    • F&B selection and management.
    • 2D creative design and application.
    • Staff management.
    • Game recommendation.
    • Event branding.
    • Audio and Visual services.
    • 3D screen animation design and production.
    • Event operation and on-site management.
    • Show Calling and stage flow.
    No images available.
  • Dubai, UAE / Date : November 2017

    The initiative is an event for Sports Innovation highlighting the role of women empowerment in sport.

    • Site inspection.
    • Technical and plotting drawings.
    • 3D design.
    • Visitor journey.
    • F&B selection and management.
    • 2D creative design and application.
    • Staff management.
    • Game recommendation.
    • Event branding.
    • Audio and Visual services.
    • 3D screen animation design and production.
    • Event operation and on-site management.
    • Show Calling and stage flow.
    No images available.
  • Dubai, UAE / Date : December 2017

    ECHO is the region’s first hybrid art fair where Art, Design and Technology intersect; for local and international artists, businesses, galleries, and minds to connect, collaborate and grow. The 3-day event was built on four pillars: art tech fair, conferences, workshops, and a sound festival.

    • Creation and launch by MICE International, from concept, structure to design.
  • Sharjah, UAE / Date : 2018

    Ramadan installations in Al Zahia, Sharjah’s premier lifestyle destination

    • Creation of signages.
    • Illumination of trees.
    • Ramadan Lighting.
    No images available.
  • Ras Al Khaimah, UAE / Date : November 2018

    Gargash Mercedes-Benz hosted the unveiling of the latest models of Actros & Arocs.

    • Organisation of the unveiling of the latest models of Mercedes, Actros & Arocs at Ras Al Khaimah
  • Ajman, UAE / Date : December 2018

    Opening of Al Bait Sharjah, a luxurious five-star resort

    • Creation of Stage.
    • Lighting effects.
    • Branding.
    • Management of guest arrivals (helipad and limousine fleets)
    • Staff management (security, hostesses and ushers). – Canape buffet and giveaways.
  • UAE / Date : 2019-2022

    Creation of window display for multiple Montblanc vitrines including Ramadan displays.

    • Vitrine design.
    • Window display.
    • Pop-ups.

Sculpting motion, making dreams move. Experiences that
echo dreams.

Sculpting motion, making dreams move. Experiences that
echo dreams.

Services

Event Management

Event Management

Our comprehensive event management services encompass a wide range of essential elements to ensure every aspect of your event is meticulously planned and flawlessly executed. These services include:

  • Event planning
  • Project management
  • Operational management
  • Strategy
  • Production
  • Project Design
  • Concept creation
  • Content Creation
  • Guest management
  • Programming
  • Branding
  • Marketing
  • Event ideation
  • Event consultancy
  • Set design
  • Sound and lighting design
  • Experiential design
  • Technology
  • Product launch
  • Gala dinners
  • Opening and closing ceremonies
  • Retail experiences

Content Creation and 3D Mapping Solutions

Content Creation and 3D Mapping Solutions

At MICE International, we specialize in pioneering content creation and state-of-the-art 3D mapping for events. Our expertise lies in crafting holographic content and designing dynamic visuals for screens that captivate your audience. By diving deep into the essence of your brand and understanding your story, we develop immersive content that not only resonates with viewers but also enhances your event’s atmosphere. Our team of creators and strategists is dedicated to leveraging the latest in 3D projection mapping technology to deliver an extraordinary visual experience. Whether it’s for live events, corporate presentations, or interactive installations, our custom-tailored content is engineered to leave a lasting impact and elevate your success. Trust MICE International to be the beacon for your 3D mapping and holographic content needs, ensuring your event is not just seen, but remembered.

Retail Experiences

Retail Experiences

MICE International is the premier destination for crafting exceptional and unforgettable retail events. Our portfolio boasts successful collaborations with luxury boutiques, high-end jewellery, clothing and footwear brands, and renowned sports labels. From dazzling product launches to enticing promotions, joyous celebrations and captivating window-themed designs, we ensure that your brand’s vision comes to life with an unparalleled flair. When you choose Mice International, you gain access to a comprehensive suite of services meticulously designed to exceed your expectations:

  • Ribbon-cutting and opening ceremonies
  • Design of the setup venue, stage, and branding elements
  • Projection shows, setup design, decoration, sound and lighting
  • Video animations
  • Branding
  • Full event management
  • Pop-up booths
  • Entertainment and workshop activities for adults and kids
  • Cocktail setup
  • Guest/crowd management
  • Interactive , technology advanced experiences

We are a leading company in organising top international sporting events, with a unique focus on hosting events within local settings. Notable examples include the Saudi Tour and Dubai Tour, which were adapted to showcase the region’s cultural richness while meeting global standards. Our team has extensive experience in handling players, athletes and sport production. We are dedicated to creating unforgettable experiences that blend international excellence with the essence of host locations. Our proven track record and our passion make us the ideal partner for bringing sporting events to life in captivating destinations. Our portfolio includes major events such as:

  • Dubai Sports Conference ( editions 6,7,8,9,10 & 11)
  • Globe Soccer International Awards
  • Sport Accord
  • UAE Tour 2016 Routes and Jerseys unveiling
  • Saudi Tour ( 1st and 3rd edition)
  • The 12th Dubai International Symposium for Sports Creativity
  • Dubai Tour
  • AbuDhabi tour
  • UAE tour
  • FUTSAL UAE sport championship

Bid Development

Bid Development

We understand the significance of a successful bidding process, and we are here to assist you every step of the way. With our wealth of experience in designing, developing and submitting bids for both private and public sectors, we bring a comprehensive and efficient methodology to ensure your bid stands out. Our expertise spans from the initial conception to the delivery of a final ballot process, encompassing the following key components:

  • Business Plan
  • Feasibility study
  • Compliance with legal requirements
  • Implementation strategy
  • Development plans

Project Management

Project Management

At MICE International, we pride ourselves in offering comprehensive project management services that encompass every stage of your event’s lifecycle, from conception to immaculate execution. With our extensive experience, we navigate the complexities of event management, ensuring every detail aligns flawlessly and delivering exceptional experiences to both new and returning clients. From coordinating multiple stakeholders to orchestrating seamless logistics, our team is well-versed in handling unforeseen circumstances, employing a proactive approach to troubleshoot any potential issues before they arise. We meticulously prioritise every aspect, considering timelines, budgets, resources, and dependencies to ensure project success.

We collaborate closely with you, we grasp your vision, objectives, and unique requirements. Through effective project management methodologies, we mitigate risks, streamline processes, and optimise efficiency, driving your project seamlessly forward.

We navigate the complexities of event management, ensuring every detail aligns flawlessly. From coordinating multiple stakeholders to orchestrating seamless logistics. Our team is well-versed in handling unforeseen circumstances, employing a proactive approach to troubleshoot any potential issues before they arise.

Forum and Conferences

Forum and Conferences

We take immense pride in our expertise as global conference planners, offering unparalleled forum and conference management services. Our comprehensive services include opening and closing ceremonies, programming, speaker management, content creation and event space design. We strive to infuse creativity and innovation in your events. We ensure that every element aligns with your vision and objectives and helps build an environment fostering network opportunities, while optimising costs and enhancing attendee satisfaction.

Our range of services includes:

  • Program development
  • Financial analysis/Budget services
  • Operation management
  • Execution of targeted marketing activities
  • VIP guest management
  • On-site support

Event Technology

Event Technology

We are industry leaders in utilising cutting-edge technology tools to create transformative and engaging event experiences. Our primary goal is to enhance audience engagement, facilitate communication, provide real-time updates, and unlock potentials. Through experiential design, we integrate technology into events, offering interactive presentations, augmented reality experiences, and various immersive elements. By combining technology and experiential design, we set new standards for events that transcend traditional boundaries and exceed expectations through a fusion of advanced technologies, artistic forms as well as a variety of sound, visual and digital mediums, installations, and performances.

Some of the key technologies we incorporate into our event experiences include:

  • Event Applications: We develop customised event applications that serve as a central hub for attendees and as an interactive platform for communication and real-time updates.
  • Augmented and Virtual Reality: We harness the power of augmented reality (AR) and virtual reality (VR) technologies to create immersive and interactive experiences. These technologies can be utilised for virtual tours, product demonstrations, interactive games and immersive storytelling, enhancing the overall event experience.
  • Live streaming: Live streaming allows you to increase event visibility and engage with a global audience, irrespective of geographical limitations.

Logistics Management

Logistics Management

Since 2016, MICE Le Voyage has been dedicated to providing exceptional travel services to over 15,000 individuals, ensuring easy, seamless, and stress-free journeys. Our experienced team at Le Voyage inspires and tailors trips to meet your precise needs, resulting in a perfect getaway. Whether for business or pleasure, we serve as your dedicated travel advocate, nurturing your travel curiosity and enriching your life through transformative journeys, no matter where your adventures take you.

We offer an exceptional range of comprehensive services for your business trips, ensuring a seamless and high-quality experience:

  • 24/7 Travel Counselling
  • 365 Emergency Travel Service
  • Detailed Itinerary Planning
  • High-Quality Service
  • Budget-Friendly Flight and Hotel Options
  • Flight Check-In Assistance
  • Data-Saving Tools

For Travel for Fun, we specialise in designing unforgettable experiences through our unique travel packages. Our custom journeys encompass flights, hotels, transportation, and on-site activities, ensuring every aspect of your trip is tailored to create lasting memories. Some of our specialised services include:

  • Sports and Adventure Trips
  • Corporate Account Management
  • Wellness and Life Coaching Retreats
  • Accessible Tours for Travelers with Disabilities
  • Kid Training Camps
  • Culinary Road Trips
  • Meetup and Single-Friendly Holidays

At MICE Le Voyage, we are dedicated to creating exceptional travel experiences that exceed your expectations. Let us take care of your travel needs, ensuring your journeys are unforgettable and filled with joy.

Ceremonies

Ceremonies

Storytelling takes centre stage and creativity knows no boundaries. At MICE International we take pride in crafting awe-inspiring opening and closing ceremonies that transcend the ordinary, leaving audiences spellbound and immersed in unforgettable experience. Our expertise lies in weaving captivating thematics into each event, painting a vivid narrative that resonates with hearts and minds alike. From the brilliance of light design to the intricacy of costume, the symphony of music to the spectacle of mesmerizing show concepts. Every element harmoniously combines to create an enchanting spectacle. Our comprehensive services cover everything from concept creation and theme design to event production and management. We handle stage setup, branding, workshop and tour organisation, entertainment, and opening and closing ceremonies. Our portfolio includes cultural festivals, sports events, gala dinners, entertainment shows, marketing gatherings, and product launches.

As leading event management experts, we infuse innovation and artistry into each production, ensuring your event becomes an indelible memory etched in time. It is during these ceremonies that dreams come to life, and possibilities to reflect the extraordinary are boundless.

storytelling takes center stage and creativity knows no bounds. At MICE International we take pride in crafting awe-inspiring opening and closing ceremonies that transcend the ordinary, leaving audiences spellbound and immersed in unforgettable experiences. Our expertise lies in weaving captivating thematics into each event, painting a vivid narrative that resonates with hearts and minds alike. From the brilliance of light design to the intricacy of costume, the symphony of music to the spectacle of mesmerizing show concepts – every element harmoniously combines to create an enchanting spectacle. As leading event management experts, we infuse innovation and artistry into each production, ensuring your event becomes an indelible memory etched in time.it is during these ceremonies that dreams come to life, and possibilities to reflect the extraordinary are boundless.

Ready to elevate your event? Reach out
and let's make magic happen.

Ready to elevate your event? Reach out
and let's make magic happen.

CONTACT

Have Questions? Get in Touch!

    Visit Us

    Dubai

    The Binary Tower by Omniyat - Building No. 1, P4-18, Business Bay, Dubai, UAE

    Abu Dhabi

    Masdar City - Abu Dhabi - Abu Dhabi 54115 - United Arab Emirates

    KSA

    3136 شارع أبي جعفر المنصور، Ghirnatah, 7377, Riyadh 13241

    Call us at

    tel:04-4469765

    Are you a vendor in the event or creative industry?

    We want to hear from you!

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