MICE International is a leading event management company in UAE and Saudi Arabia, delivering innovative, game-changing initiatives for governments, corporations, and civil society organizations. With an extensive portfolio of successful events, we specialize in creating unforgettable experiences, from corporate conferences and exhibitions to large-scale public and government events.
sports and large-scale conferences and events that include captivating stories of our clients, leaving a lasting impact on attendees. At MICE International, we are designers of dreams, creators and storytellers. Our dedication to excellence and innovation makes us a trusted partner for creating transformative experiences that resonate with audiences locally, regionally and worldwide.
FUN.COLLABORATIVE.FLEXIBLE.SUPPORTIVE.
ABOUT US
CRAFTING TOMORROW'S INNOVATIONS.
Powerful storytelling using visually stimulating effects and making a mark on minds.
Founded in 2011, our skilled team of creators, visionary designers, and meticulous project managers have been immersed in the event management industry. With a deep understanding of the GCC market, we firmly believe that events serve as the perfect canvas for the seamless fusion of art and business, where creativity intertwines with planning.
What sets us apart is our unwavering capacity to envision events beyond their present form. We anticipate every “what if” scenario with meticulous precision, allowing us to plan beyond traditional boundaries. We produce and conceptualise events that don’t just elevate standards, but create standards and set new trends. Our work in this dynamic industry serves to unite people in the pursuit of remarkable achievements.
CLIENTS & PARTNERS
Realising storiesof the dreamt andthe unseen..
Visions become tangible here
Realising storiesof the dreamt andthe unseen..
Visions become tangible here
THE WORK
Project brief01
Event overview
We delivered end-to-end product launch event management for e& and Qualcomm’s AI Laptop launch. From venue selection and planning to technical production and guest experience, every detail was coordinated for a seamless event.
Project Highlights
Venue selection and setup
Audiovisual coordination
Show flow support
Presentation display management
Supplier and client coordination
End-to-end event execution
Event overview
MICE International Events designed and delivered a fashion-led product launch event for Scrub N’s MIA collection. Combining a curated fashion show, interactive product experiences, and creative brand storytelling, the launch showcased the collection’s quality, functionality, and design while connecting guests with the brand.
Our product launch event managementcovered creative planning, branding, production, hospitality, entertainment, and on-site execution. Interactive brand activations included a scrub quality experience and a live lab coat water-resistance demonstration, complemented by permanent in-store experience installations.
Project Highlights
Fashion-led product launch for Scrub N’s MIA collection
End-to-end product launch production and event management
Permanent in-store experience installations
Event overview
MICE International Events provided end-to-end exhibition management for Qualcomm’s multi-day suite at LEAP in Riyadh, Saudi Arabia. Our team delivered a fully operational, branded exhibition environment supporting technology demonstrations, workshops, business meetings, panel discussions, and MOU signing ceremonies.
Our exhibition services covered suite setup, branded production, demo logistics, hospitality, transportation, and on-site coordination. From initial setup to final dismantling, we managed exhibition operations to ensure a seamless experience for Qualcomm and its guests.
Project Highlights
Multi-day exhibition suite setup and management at LEAP Riyadh
Branded exhibition environment and production
Interactive technology demonstration and workshop spaces
Business meeting coordination within the exhibition suite
Panel discussion and live programme support
MOU signing ceremony coordination
Exhibition hospitality and guest experience management
Dedicated transportation and shuttle coordination
Demo equipment logistics and on-site support
Professional exhibition photography and videography
End-to-end exhibition operations and dismantling
Event overview
MICE International Events managed the soft-opening ceremony for Qualcomm’s new office in Riyadh, Saudi Arabia. Our team delivered end-to-end corporate event management, bringing together guest registration, branded event production, hospitality, media engagement, and an official ribbon-cutting ceremony.
From event planning and on-site coordination to office tours and venue handover, every element supported a seamless guest experience. The project demonstrates our capabilities in managing office opening ceremonies and corporate events in Riyadh.
Project Highlights
Professional office soft-opening ceremony in Riyadh, Saudi Arabia
Seamless guest arrival, registration, and reception management
Official ribbon-cutting ceremony planning and coordination
Office tour coordination and guest flow management
Integrated Qualcomm event branding and signage
Hospitality, food, and beverage coordination
Media engagement and social media content creation
Corporate event photography and videography coverage
Dedicated event staffing and on-site management
End-to-end event production, coordination, and venue handover
Event overview
MICE International Events designed and delivered an immersive exhibition booth for the National Agriculture Center (NAC). The branded space showcased NAC’s vision, achievements, and future initiatives through interactive displays and a visitor journey designed to encourage engagement.
Our exhibition booth design and management covered creative branding, workshop and activity zones, consultation areas, and end-to-end project execution. The result was an exhibition experience that helped visitors explore NAC’s work and connect with its team.
Project Highlights
Immersive exhibition booth design and execution
Interactive visitor engagement experiences
Dedicated workshop and activity zones
NAC vision and mission showcase
Success story and achievement displays
Informative consultation areas
Exhibition branding and visual storytelling
End-to-end exhibition project management
Event overview
MICE International Events supported the Ministry of Climate Change and Environment’s Partners Forum 2026, held on 2 June 2026. The forum brought together strategic partners from government and private entities to strengthen collaboration on sustainability, climate change, and biodiversity.
The programme recognised partners for their contributions during 2024 and 2025 and provided a platform to discuss upcoming national initiatives and projects. A dedicated networking area gave participating entities space to build connections and explore future partnerships.
Project Highlights
Strategic partners forum held on 2 June 2026
Participation from government and private entities
Recognition of partners’ contributions in 2024 and 2025
Discussions on upcoming sustainability initiatives
From concept development and visitor journey planning to fabrication, digital content, technology integration, and on-site execution, we delivered a fully integrated exhibition experience. The pavilion showcased Abu Dhabi’s industrial ambitions and created a platform for engagement among investors, manufacturers, and industry leaders. The project also received a Bronze award at the FRAME Awards 2026.
Project Highlights
Double-decker exhibition pavilion design and production
Exhibition concept development and visitor journey planning
Pavilion fabrication and branded environment
Digital content development and delivery
Technology integration and AV infrastructure
Stakeholder coordination and project management
On-site pavilion operations and execution
Investor, manufacturer, and industry engagement
Bronze award at the FRAME Awards 2026
End-to-end exhibition pavilion management
Event overview
MICE International Events designed and delivered Sephora’s Ramadan Suhoor gathering, bringing together beauty, culture, and community in an elegant setting. The experience combined Sephora’s brand identity with the spirit of Ramadan through thoughtfully designed spaces, interactive brand experiences, and curated hospitality.
Our team provided end-to-end Suhoor event management, from concept development and event design to technical production, guest engagement, and on-site operations. Every element of the guest journey supported an inviting atmosphere where beauty, lifestyle, and storytelling came together.
Project Highlights
End-to-end Ramadan Suhoor event management
Creative concept and event design inspired by Sephora’s brand
Spaces reflecting the cultural spirit of Ramadan
Interactive brand experiences and guest engagement
Curated hospitality and welcoming guest journey
Photo opportunities and dedicated hospitality areas
Lighting, audiovisual, and technical production
Supplier coordination and on-site event operations
Seamless planning, production, and execution
Event overview
MICE International Events managed the Khalifa University Iftar Gathering 2026, creating a warm and engaging Ramadan event. Our team coordinated the programme, guest activations, production crew, and presentation details to keep the evening running smoothly.
Project Highlights
Ramadan Iftar event planning and coordination
Interactive photo installation
“Under the Chair” raffle activation
Scratch card and raffle gift arrangements
Photography, videography, and live stream coordination
Emcee briefing and programme timing
Raffle gift packaging and presentation
On-site event management
Event overview
MICE International Events delivered end-to-end conference and event management for ADIO’s inaugural Trade & Industry Connect 2026 at Yas Marina Circuit. The event brought together more than 500 leaders from government, manufacturing, exports, logistics, and global markets as part of ADIO’s Year of Trade.
Our team managed guest arrival, registration, VIP hospitality, production, and venue flow. An immersive LED tunnel showcased Abu Dhabi’s trade ambitions, while coordinated meeting, plenary, and networking spaces supported discussions throughout the event.
Project Highlights
Conference management for 500+ attendees
VIP arrival, parking, and shuttle coordination
Digital registration and guest flow management
360° immersive LED tunnel and event branding
Plenary production, AV, and live interpretation support
Closed-door meeting and Majlis hospitality
Upper Deck networking and lunch experience
On-site staffing and end-to-end event execution
Event overview
We delivered end-to-end sports event management for the five-day Urban Cycling World Championships 2025, held for the first time in Saudi Arabia. Our team transformed an undeveloped site at Boulevard City into a championship arena for athletes, officials, media, and fans.
From planning and venue construction to event operations and final dismantling, we managed the full experience.
Project Highlights
Turnkey sports event planning and production
Championship venue design and construction
Temporary structures, infrastructure, and logistics
Transportation, security, and crowd management
Ticketing, accreditation, and staffing
Branding, technology, and on-site activations
Hospitality, food and beverage, and entertainment
Five-day operations and venue clearing
Event overview
We curated a luxury VIP concierge experience in Saudi Arabia for a Gucci guest. The personalised itinerary combined private transportation, refined dining, and cultural activities, with every detail coordinated from arrival to departure.
Our concierge team provided 24-hour support, managing reservations, special requests, and itinerary changes with care and discretion.
Project Highlights
Personalised luxury itinerary in Saudi Arabia
Private transport and transfer coordination
Premium restaurant reservations
Curated cultural activities
24-hour VIP concierge support
Real-time itinerary adjustments
Discreet, end-to-end guest management
Event overview
We delivered end-to-end product launch event management for BARPA’s product launch and gala dinner. From venue selection and creative direction to production and guest logistics, our team created an experience that reflected BARPA’s brand.
The evening featured a branded arrival space, an immersive VR product reveal, a four-course dinner, and live entertainment.
Project Highlights
Venue selection and product launch planning
Branded mirror arch and guest photo opportunity
Immersive VR product reveal
Custom menus, beverages, napkins, and trophies
Décor, tablescaping, lighting, and audiovisual production
Luxury limousine pickups
Four-course gala dinner and live drink stations
DJ entertainment and on-site event management
Event overview
We planned and delivered the Petronas Family Gathering on Al Maya Island, bringing employees and their families together for a day of games, food, and relaxation. Inspired by the “Dolce La Vita” theme, the event created a colourful island experience for guests of all ages.
Our team managed the corporate family day event from invitations and boat transfers to island setup, activities, and on-site coordination.
Project Highlights
Corporate family day planning and management
“Dolce La Vita” themed décor and event setup
Boat transfers and island logistics
Welcome drinks, food, and beverages
Inflatable play zones for children
Giant Wood Blocks and Snakes & Ladders
Beachfront seating and relaxation areas
Family gift hampers
Invitations, reminders, and on-site guest coordination
Event overview
We delivered the Federal Tax Authority’s all-staff corporate event in the UAE, bringing together more than 800 employees for an evening of recognition and shared purpose. The programme celebrated team achievements and connected employees’ work to the Authority’s mission.
Our team managed event planning, guest communications, logistics, technical production, and on-site execution. Branded installations and interactive experiences welcomed guests before the main programme and awards ceremony.
Project Highlights
Corporate staff event management for 800+ attendees
Personalised invitations, RSVPs, and reminders
Branded welcome tunnel and pre-function hospitality
Success Wall, mirror, and phone activations
Intro animation, speeches, and video presentation
Live entertainment and employee awards ceremony
Event logistics, production, and on-site coordination
Event overview
We designed and delivered the Federal Tax Authority’s Emirati Women’s Day celebration in the UAE. Guided by the theme “Hand in Hand, We Celebrate 50 Years,” the event honoured the contributions of Emirati women through heritage-inspired design, storytelling, and guest experiences.
Our team managed the event from concept and visual previews to stage production, hospitality, catering, and on-site execution.
Project Highlights
End-to-end Emirati Women’s Day event management
Heritage-inspired stage and event design
Branded visuals and storytelling
3D previews and design mock-ups
Performances and interactive guest experiences
Guest hospitality and on-site coordination
Catering by chef Moza Almatrooshi and Ballad
Event overview
We delivered end-to-end groundbreaking ceremony event management for WYNN, marking the start of a major new development. Our team planned and executed an elegant ceremony that reflected Wynn’s brand and the significance of the occasion.
Project Highlights
Groundbreaking ceremony planning and management
Event logistics and on-site coordination
Custom staging and branded elements
Elegant event design and décor
Production and ceremony execution
Post-event wrap-up and production support
Event overview
We managed the ESAB facility soft launch in Dammam, Saudi Arabia, welcoming the company’s global managers and senior executives. Our team planned and delivered a branded corporate launch experience, coordinating the venue setup, guest arrival, hospitality, and technical support.
We planned and delivered Khalifa University’s Ramadan Iftar event, combining a live sand art performance with interactive activities for guests. Our team managed the programme, gifting, photography, videography, and on-site coordination to keep the evening running smoothly.
Event Overview:
We were honored to be entrusted with managing and executing a beautiful Suhoor event in the UAE. Our team worked tirelessly to ensure every detail was taken care of, providing a seamless experience for our clients and guests.
Full-Service Event Management:
From initial consultation to final execution, we took charge of all aspects of the event, ensuring that the entire process ran smoothly. This included venue selection, event decor, tablescaping, logistics, guest management, and overall coordination.
Event Design & Décor:
Our creative team designed an elegant and culturally significant decor, capturing the essence of Ramadan while offering a contemporary twist. The atmosphere was tailored to ensure a comfortable, luxurious, and inviting ambiance for all attendees.
Event overview
Celebrating Tradition:
At MICE International, we specialize in crafting immersive cultural experiences that honor tradition and bring it to life in meaningful ways. As part of our MICE Pop-Up Division, we recently designed and executed a Hag Al Laila activation for two UAE media offices in Dubai and Abu Dhabi—celebrating the traditional way of welcoming Ramadan.
Engaging Office Activations:
The activation was designed to engage and delight employees, creating an atmosphere that was both warm and authentic while introducing a modern pop-up experience. From the atmosphere and scenic design concept to gift sourcing and seamless setup, our team made sure every element reflected the essence of this cherished tradition.
Our Approach to Cultural Storytelling:
We believe in curating experiences that connect, inspire, and engage. Whether it's a cultural activation, corporate engagement, or large-scale public event, our deep expertise in the MICE sector ensures every project is delivered with precision, creativity, and a personal touch.
Event overview
Event Management at the Saudi Cup:
MICE had the privilege of organizing all the press conferences for the Saudi Cup 2025, from race week leading up to the main event. This was a monumental opportunity to be a part of one of the Kingdom’s most prestigious sporting events.
Immersing in Horse Racing:
Through this experience, our team furthered their insights into the world of horse racing, delving into a sport with a rich history and a passionate global following. This involvement enriched our understanding of the sport and the significant role it plays in the Kingdom's culture.
Acknowledging the Trust of JCSA:
A sincere thank you to the Jockey Club of Saudi Arabia (JCSA) for entrusting us with the responsibility of managing these key moments. Their confidence in our team made this experience all the more rewarding.
Event overview
Partnership with Qualcomm:
MICE is proud to have partnered with Qualcomm to deliver end-to-end event management solutions, ensuring the flawless execution of their vision across multiple prestigious platforms.
LEAP 2025:
At LEAP 2025, we managed the logistics for Qualcomm’s Developer Event and the ALLAM AI Launch.
Our team ensured a smooth and impactful experience, elevating the space with Qualcomm branding and transforming the suites area into a fully immersive Qualcomm environment.
World Government Summit:
We facilitated the setup for Qualcomm’s tech demos at the World Government Summit, creating an engaging and interactive showcase for their cutting-edge innovations.
Acknowledgment:
A huge thank you to Qualcomm and Burson for entrusting us with these significant moments. We’re excited about the future opportunities to collaborate and shape the future of technology events.
Event overview
Event Management Support:
MICE had the privilege of supporting Burson in organizing and bringing to life the press conference launch for the 2025 AlUla Tour under the patronage of the Ministry of Sport – وزارة الرياضة and saudi cycling federation
The event set the stage for the upcoming race, highlighting AlUla’s growing significance as a cycling destination.
Key Collaborations:
The press conference was led by key stakeholders, including The Royal Commission for AlUla and the Saudi Cycling Federation (الاتحاد السعودي للدراجات).
These organizations underscored how the AlUla Tour is shaping the future of the region—both as a premier cycling hub and as a city investing in cycling infrastructure.
Event overview
In its second edition, the Al Murabbaa Art Fair illuminated the Ajman arts scene, standing as a testament to the transformative power of art and culture. This vibrant and emerging art fair not only uplifts a thriving community of artists but also creates a space where creativity becomes a shared celebration, fostering reflection, connection, and inspiration.
Set in the heart of the Ajman Heritage District, the experience seamlessly intertwined the nostalgia of the past with the innovation of the present. The 3km stretch from the Corniche to the Heritage Center transformed into a labyrinth of discovery, where each corner revealed stories woven into the rich cultural fabric of Ajman.
The Ajman Tourism Development Department proves in its second edition its strength in curating an extraordinary event that celebrates the essence of art and culture while supporting the creative economy at its core.
Event overview
MICE le voyage launched its new platform, MICE Global, at the ATM Exhibition in World Trade Center.
Event overview
Roger Dubuis’ boutique in the hectic Dubai Mall is the future of hyper horology. The vitrine of the state-of-the-art boutique was home to a special design celebrating Ramadan.
Event overview
The event aimed at creating a new destination for kids and families, activating the Heritage District of Ajman and providing accessible entertainment and fun activities for all.
Event overview
Opening of UAE’s 1st consignment store selling the most sought-after Sneakers, Streetwear & Collectibles.
Event overview
Move with Us is a program organized by SFA to promote a healthy lifestyle among community members through sport and brainstorming activities such as chess, ping pong, basketball and reading.
Event overview
Jake Paul vs. Tommy Fury, billed as The Truth, was a professional boxing match contested between Jake Paul and Tommy Fury. The Fury won by split decision.The fight sold over 800,000 PPV buys.
A team building event aiming at creating trust and connections, and increasing communication and planning skills, motivation and collaboration.
Event overview
Signature of MoU between the Saudi Sports for All and the UAE Sports for All Federations. Objective: to promote community sports development between both countries
Event overview
Annual all-staff meeting held by the Saudi Ministry of Sports.
Event overview
Jeddah hosted a heavyweight professional boxing match between WBA (Super), IBF, WBO, and IBO heavyweight champion, Oleksandr Usyk, and former heavyweight champion, Anthony Joshua.
Event overview
A two-day conference aimed at promoting a healthy and active lifestyle across the KSA.
Event overview
The OmegaPro Legends Cup (OLC) was the first ever game of football to be played under the Burj Khalifa with 23 of football’s biggest and ‘baddest’.
Event overview
Creation of window display for multiple Montblanc vitrines including Ramadan displays.
Event overview
The Saudi Ministry of Sport launched NAFES, an online licensing platform designed to encourage foreign sports investment and collaboration in the KSA.
Event overview
We delivered art festival event management for Al Murabaa Festival, a creative initiative providing local and regional artists with a platform to exhibit their work and connect with audiences.
Project Highlights
Venue and stage design
Event setup and production
Festival branding
Event overview
We delivered end-to-end cultural event management for the Poet’s Retreat in Ajman. The event brought together prominent poets and dignitaries to celebrate Emirati poetry, literary tradition, and cultural heritage.
Project Highlights
Heritage-inspired stage design and production
Custom award and trophy design
3D mapping and visual content production
Event branding and guest journey
Traditional music and cultural performances
Dignitary and VIP guest management
On-site coordination and execution
Event overview
We designed, produced, and managed a Chinese New Year activation at the Mall of the Emirates. The themed stand combined authentic cultural experiences with an efficient visitor journey for the high volume of guests.
Project Highlights
Themed booth design and production
Chinese New Year décor and branding
Visitor journey and signage planning
Traditional calligraphy demonstrations
Chinese tea ceremony experiences
Crowd and queue management
On-site event coordination
Event overview
We delivered end-to-end corporate launch event management for the unveiling of BMW Group Middle East’s new training centre in Dubai during UAE Innovation Month. The event combined premium design, technical production, hospitality, and facility tours.
Project Highlights
Corporate launch planning and management
Premium event design
Hostess selection and coordination
Facility tour and guest movement planning
Presentation and technical setup
Event logistics and on-site coordination
Premium catering services
Event overview
We designed and managed an interactive pop-up exhibition booth for The National at the Mubadala World Tennis Championship in Abu Dhabi. The activation combined creative design, technology, and hospitality to deliver a memorable visitor experience.
Project Highlights
Pop-up booth design and production
Tennis ball swing photo opportunity
Augmented reality tennis experience
Interactive guest engagement
Hostess and hospitality services
On-site booth management
Event overview
We delivered sports and creative event management for the Saudi Tour 2019, the first professional cycling tour in Saudi Arabia. Working within a tight timeframe, our team supported the introduction of professional cycling to the Kingdom through strategic planning and coordinated execution.
Project Highlights
Professional cycling event management
Creative event planning
Event operations and coordination
Stakeholder and supplier management
On-site event execution
Delivery within a tight schedule
Event overview
We delivered end-to-end exhibition booth design and productionfor Mercedes Service Week at Dubai Festival City. The custom 15m × 10m space combined premium brand design with a functional layout for vehicle displays, customer service, and guest engagement.
Project Highlights
Custom exhibition booth design and production
Tinted glass windows and backlit 3D logos
Ten elevated vehicle display platforms
Service desks and reception area
Custom bar counter and guest space
Suspended Mercedes-Benz logo
Brand-focused space management
On-site setup and execution
Event overview
The Nou Project is Saudi Arabia’s first sneaker brand, breaking through the fashion norms of the region.
Event overview
We delivered the UNESCO Art Camp closing dinner at Ajman Heritage Museum. The culturally immersive evening brought together artists, dignitaries, and guests to celebrate peace, tolerance, and artistic expression.
Project Highlights
Closing dinner planning and management
Heritage-inspired event design
Emirati tablescaping and floral centrepieces
Authentic Emirati catering
Cultural performances and entertainment
Customised cultural giveaways
Guest hospitality and on-site coordination
Event overview
We delivered end-to-end Saudi National Day event management for Al Turki Holding. The celebration brought together employees, partners, and guests through cultural performances, live entertainment, and experiences inspired by the Kingdom’s heritage, unity, and progress.
Project Highlights
Saudi National Day event planning and management
Heritage-inspired event design and branding
Live performances and cultural entertainment
Artist liaison and coordination
Guest journey and programme curation
Vendor and supplier management
Audiovisual production, staging, and catering
Logistics, crowd management, and on-site operations
Event overview
We delivered end-to-end corporate launch event management for the grand opening of Huntsman Corporation’s new manufacturing site, followed by an exclusive gala dinner for VIP guests, partners, and industry leaders.
The experience combined immersive brand storytelling, technical production, and seamless guest management from the site opening to the evening celebration.
Project Highlights
Manufacturing site opening ceremony
Corporate gala dinner production
VIP guest journey and hospitality
Event and stage design
Immersive branding and 3D screen content
Show flow and stage management
Venue selection and management
Event logistics and on-site execution
Event overview
We delivered end-to-end inauguration event management for Al Bait Sharjah, a heritage landmark transformed into a luxury retreat. Inaugurated by H.H. Sheikh Dr. Sultan bin Muhammad Al Qasimi, the event combined cultural storytelling, technology, and VIP hospitality.
Project Highlights
Inauguration event design and execution
Immersive heritage storytelling
3D mapping on the façade and interiors
Thematic guest journey through the hotel
VIP and media management
Promotional video production
Entertainment and event atmosphere
End-to-end event production
Event overview
We delivered end-to-end vehicle launch event management for the Gargash Mercedes-Benz Actros and Arocs launch in Ras Al Khaimah. The daytime event brought together industry leaders, clients, and media for a high-impact reveal showcasing the vehicles’ power, technology, and design.
Project Highlights
Vehicle launch concept and execution
Dramatic daytime vehicle reveal
Creative staging and visual effects
Event planning and logistics
Entertainment and technology integration
Guest and stakeholder coordination
End-to-end event production
Event overview
We delivered Ramadan decoration design and installation for Majid Al Futtaim’s Al Zahia Community. The outdoor installations combined cultural heritage with contemporary design, creating a warm and welcoming Ramadan atmosphere for residents and visitors.
Project Highlights
Ramadan decoration concept and design
Culturally inspired outdoor installations
Technical and structural drawings
Production and fabrication
Outdoor installation and setup
End-to-end project execution
Event overview
ECHO 2017 was a three-day art, design, and technology event created and launched by MICE International. As the region’s first hybrid art fair, it connected artists, scientists, technologists, businesses, galleries, and global thought leaders.
The event featured an Art Tech Fair, conferences, workshops, and a sound festival, exploring immersive design, creative technology, and Generative AI.
Project Highlights
Original event concept, creation, and execution
Art and technology exhibitions
Conferences and interactive workshops
Speaker curation and management
Sound festival and “See Sound” activation
Marketing, PR, and sponsor management
Registration and website management
Staff and volunteer coordination
End-to-end event production
Event overview
We delivered end-to-end sports event management for a Sports Innovation initiative focused on women’s empowerment in sport. The event combined creative design, interactive experiences, and technical production to support an engaging guest journey.
Project Highlights
Site inspection and technical planning
Plotting drawings and 3D event design
Visitor journey planning
Event branding and 2D creative design
Food and beverage management
Staff and on-site operations management
Interactive game recommendations
Audiovisual production
3D screen animation and content production
Show calling and stage flow management
Event overview
We delivered end-to-end sports award ceremony managementfor the MBR Creative Sports Award, one of Dubai’s most prestigious sporting honours. The event recognised outstanding athletes and sports organisations at local, Arab, and international levels.
Project Highlights
Site inspection and technical planning
Plotting drawings and 3D event design
Visitor journey planning
Event branding and 2D creative design
Food and beverage management
Staff and on-site operations management
Interactive game recommendations
Audio and visual production
3D screen animation and content production
Show calling and stage flow management
Event overview
We created a luxury invitation experience for Cartier’s Magicien Collection, designed exclusively for VVIP clients. The concept combined elegant printed invitation cards with bespoke video animation that reflected Cartier’s craftsmanship and the collection’s distinctive character.
Project Highlights
Luxury invitation concept development
Bespoke VVIP invitation cards
Video invitation animation
Jewellery-focused screen content
Creative design aligned with Cartier’s identity
Print and digital content production
Event overview
We delivered a three-day cycling event and sports activation for the Dubai Sports Council to promote the Dubai Tour, now known as the UAE Tour. The event engaged participants of all ages while promoting cycling, health, and fitness across the UAE community.
Project Highlights
Cycling race planning and organization
Participant registration management
Event promotion and marketing
On-site health and fitness activations
Event branding and creative design
Participant and spectator engagement
End-to-end sports event execution
Event overview
We delivered a luxury private dinner event in Dubai for Cartier’s Chinese New Year celebration at Hakkasan. The intimate gathering welcomed selected clients for an evening inspired by luxury, craftsmanship, and Chinese culture.
Project Highlights
Luxury dinner event planning and management
Bespoke scenic and floral design
VIP guest hospitality
Live entertainment
Exclusive branded giveaways
On-site coordination and execution
Event overview
We delivered end-to-end press conference event management for the Dubai Tour. Broadcast internationally, the conferences announced key sponsors and officially revealed the cycling route to the media and global audience.
Project Highlights
Creative press conference concepts
Sponsor announcement and reveal moments
Media engagement and coordination
Stage design, branding, and production
Show flow planning and management
Professional lighting design
3D screen content and creative direction
End-to-end event execution
Event overview
We delivered end-to-end health and fitness festival management for ACTVET across all seven Emirates. The festival promoted healthy lifestyles through sports, educational activities, entertainment, and community engagement.
Project Highlights
Multi-city event planning and project management
Event design and production
Health and wellness activations
Community sports activities
Sponsor coordination and management
Food and beverage management
Entertainment programming
Sports calendar management across the UAE
End-to-end festival execution
Event overview
We delivered the Dubai Tour 2015 opening ceremony against the iconic backdrop of the Dubai Fountain. The event combined sports, entertainment, and technical production to launch the international cycling tour.
Project Highlights
Opening ceremony planning and management
Custom stage construction and setup
VIP tribune and hospitality services
Motorized screen reveal
Show integration with the Dubai Fountain
Entertainment programming and coordination
On-site production and event execution
Event overview
As the official event organizer, we delivered end-to-end sports event management for the AFC Futsal Championship in Dubai. Held under the leadership of the Dubai Sports Council and the Asian Football Confederation, the tournament welcomed leading teams from across Asia.
Project Highlights
Official tournament draw ceremony
Venue operations and management
Team and player logistics
Venue preparation and event branding
Volunteer recruitment and coordination
Security and crowd management
Ticketing and entry operations
End-to-end tournament execution
Event overview
We delivered a five-day UAE National Day celebration at JBR Walk, bringing the community together through cultural activities, entertainment, and interactive experiences. Every element reflected the UAE’s heritage, identity, and national pride.
Project Highlights
Five-day National Day event management
Event logistics and on-site coordination
UAE-inspired design, décor, and branding
Live entertainment and family activities
Interactive visitor activations
Cultural experiences celebrating Emirati heritage
End-to-end event execution
Event overview
We delivered end-to-end award ceremony event management for the Zayed International Prize for the Environment. The prestigious event honoured global leaders in environmental innovation and sustainability, welcoming Nobel Laureates, royalty, and international decision-makers.
Project Highlights
Video content, hero film, and 3D animation
50-metre curved LED screen production
Event setup and technical production
Guest registration and hostess management
Run-of-show coordination
Event branding and media room setup
Cocktail reception and networking experience
End-to-end event execution
Event overview
We delivered end-to-end sports conference event management for the Dubai International Sports Conference (DISC), organized by the Dubai Sports Council. The event brought together football decision-makers, industry leaders, and global sports personalities.
We delivered end-to-end product launch event management for e& and Qualcomm’s AI Laptop launch. From venue selection and planning to technical production and guest experience, every detail was coordinated for a seamless event.
MICE International Events designed and delivered a fashion-led product launch event for Scrub N’s MIA collection. Combining a curated fashion show, interactive product experiences, and creative brand storytelling, the launch showcased the collection’s quality, functionality, and design while connecting guests with the brand.
Our product launch event managementcovered creative planning, branding, production, hospitality, entertainment, and on-site execution. Interactive brand activations included a scrub quality experience and a live lab coat water-resistance demonstration, complemented by permanent in-store experience installations.
Project Highlights
Fashion-led product launch for Scrub N’s MIA collection
MICE International Events provided end-to-end exhibition management for Qualcomm’s multi-day suite at LEAP in Riyadh, Saudi Arabia. Our team delivered a fully operational, branded exhibition environment supporting technology demonstrations, workshops, business meetings, panel discussions, and MOU signing ceremonies.
Our exhibition services covered suite setup, branded production, demo logistics, hospitality, transportation, and on-site coordination. From initial setup to final dismantling, we managed exhibition operations to ensure a seamless experience for Qualcomm and its guests.
Project Highlights
Multi-day exhibition suite setup and management at LEAP Riyadh
Branded exhibition environment and production
Interactive technology demonstration and workshop spaces
Business meeting coordination within the exhibition suite
Panel discussion and live programme support
MOU signing ceremony coordination
Exhibition hospitality and guest experience management
Dedicated transportation and shuttle coordination
Demo equipment logistics and on-site support
Professional exhibition photography and videography
MICE International Events managed the soft-opening ceremony for Qualcomm’s new office in Riyadh, Saudi Arabia. Our team delivered end-to-end corporate event management, bringing together guest registration, branded event production, hospitality, media engagement, and an official ribbon-cutting ceremony.
From event planning and on-site coordination to office tours and venue handover, every element supported a seamless guest experience. The project demonstrates our capabilities in managing office opening ceremonies and corporate events in Riyadh.
Project Highlights
Professional office soft-opening ceremony in Riyadh, Saudi Arabia
Seamless guest arrival, registration, and reception management
Official ribbon-cutting ceremony planning and coordination
Office tour coordination and guest flow management
Integrated Qualcomm event branding and signage
Hospitality, food, and beverage coordination
Media engagement and social media content creation
Corporate event photography and videography coverage
Dedicated event staffing and on-site management
End-to-end event production, coordination, and venue handover
MICE International Events designed and delivered an immersive exhibition booth for the National Agriculture Center (NAC). The branded space showcased NAC’s vision, achievements, and future initiatives through interactive displays and a visitor journey designed to encourage engagement.
Our exhibition booth design and management covered creative branding, workshop and activity zones, consultation areas, and end-to-end project execution. The result was an exhibition experience that helped visitors explore NAC’s work and connect with its team.
Ministry of Climate Change and Environment (MOCCAE)
MICE International Events supported the Ministry of Climate Change and Environment’s Partners Forum 2026, held on 2 June 2026. The forum brought together strategic partners from government and private entities to strengthen collaboration on sustainability, climate change, and biodiversity.
The programme recognised partners for their contributions during 2024 and 2025 and provided a platform to discuss upcoming national initiatives and projects. A dedicated networking area gave participating entities space to build connections and explore future partnerships.
Project Highlights
Strategic partners forum held on 2 June 2026
Participation from government and private entities
Recognition of partners’ contributions in 2024 and 2025
Discussions on upcoming sustainability initiatives
From concept development and visitor journey planning to fabrication, digital content, technology integration, and on-site execution, we delivered a fully integrated exhibition experience. The pavilion showcased Abu Dhabi’s industrial ambitions and created a platform for engagement among investors, manufacturers, and industry leaders. The project also received a Bronze award at the FRAME Awards 2026.
Project Highlights
Double-decker exhibition pavilion design and production
Exhibition concept development and visitor journey planning
MICE International Events designed and delivered Sephora’s Ramadan Suhoor gathering, bringing together beauty, culture, and community in an elegant setting. The experience combined Sephora’s brand identity with the spirit of Ramadan through thoughtfully designed spaces, interactive brand experiences, and curated hospitality.
Our team provided end-to-end Suhoor event management, from concept development and event design to technical production, guest engagement, and on-site operations. Every element of the guest journey supported an inviting atmosphere where beauty, lifestyle, and storytelling came together.
Project Highlights
End-to-end Ramadan Suhoor event management
Creative concept and event design inspired by Sephora’s brand
Spaces reflecting the cultural spirit of Ramadan
Interactive brand experiences and guest engagement
Curated hospitality and welcoming guest journey
Photo opportunities and dedicated hospitality areas
Lighting, audiovisual, and technical production
Supplier coordination and on-site event operations
MICE International Events managed the Khalifa University Iftar Gathering 2026, creating a warm and engaging Ramadan event. Our team coordinated the programme, guest activations, production crew, and presentation details to keep the evening running smoothly.
Project Highlights
Ramadan Iftar event planning and coordination
Interactive photo installation
“Under the Chair” raffle activation
Scratch card and raffle gift arrangements
Photography, videography, and live stream coordination
MICE International Events delivered end-to-end conference and event management for ADIO’s inaugural Trade & Industry Connect 2026 at Yas Marina Circuit. The event brought together more than 500 leaders from government, manufacturing, exports, logistics, and global markets as part of ADIO’s Year of Trade.
Our team managed guest arrival, registration, VIP hospitality, production, and venue flow. An immersive LED tunnel showcased Abu Dhabi’s trade ambitions, while coordinated meeting, plenary, and networking spaces supported discussions throughout the event.
Project Highlights
Conference management for 500+ attendees
VIP arrival, parking, and shuttle coordination
Digital registration and guest flow management
360° immersive LED tunnel and event branding
Plenary production, AV, and live interpretation support
We delivered end-to-end sports event management for the five-day Urban Cycling World Championships 2025, held for the first time in Saudi Arabia. Our team transformed an undeveloped site at Boulevard City into a championship arena for athletes, officials, media, and fans.
From planning and venue construction to event operations and final dismantling, we managed the full experience.
Project Highlights
Turnkey sports event planning and production
Championship venue design and construction
Temporary structures, infrastructure, and logistics
We curated a luxury VIP concierge experience in Saudi Arabia for a Gucci guest. The personalised itinerary combined private transportation, refined dining, and cultural activities, with every detail coordinated from arrival to departure.
Our concierge team provided 24-hour support, managing reservations, special requests, and itinerary changes with care and discretion.
We delivered end-to-end product launch event management for BARPA’s product launch and gala dinner. From venue selection and creative direction to production and guest logistics, our team created an experience that reflected BARPA’s brand.
The evening featured a branded arrival space, an immersive VR product reveal, a four-course dinner, and live entertainment.
Project Highlights
Venue selection and product launch planning
Branded mirror arch and guest photo opportunity
Immersive VR product reveal
Custom menus, beverages, napkins, and trophies
Décor, tablescaping, lighting, and audiovisual production
We planned and delivered the Petronas Family Gathering on Al Maya Island, bringing employees and their families together for a day of games, food, and relaxation. Inspired by the “Dolce La Vita” theme, the event created a colourful island experience for guests of all ages.
Our team managed the corporate family day event from invitations and boat transfers to island setup, activities, and on-site coordination.
Project Highlights
Corporate family day planning and management
“Dolce La Vita” themed décor and event setup
Boat transfers and island logistics
Welcome drinks, food, and beverages
Inflatable play zones for children
Giant Wood Blocks and Snakes & Ladders
Beachfront seating and relaxation areas
Family gift hampers
Invitations, reminders, and on-site guest coordination
We delivered the Federal Tax Authority’s all-staff corporate event in the UAE, bringing together more than 800 employees for an evening of recognition and shared purpose. The programme celebrated team achievements and connected employees’ work to the Authority’s mission.
Our team managed event planning, guest communications, logistics, technical production, and on-site execution. Branded installations and interactive experiences welcomed guests before the main programme and awards ceremony.
Project Highlights
Corporate staff event management for 800+ attendees
Personalised invitations, RSVPs, and reminders
Branded welcome tunnel and pre-function hospitality
Success Wall, mirror, and phone activations
Intro animation, speeches, and video presentation
Live entertainment and employee awards ceremony
Event logistics, production, and on-site coordination
We designed and delivered the Federal Tax Authority’s Emirati Women’s Day celebration in the UAE. Guided by the theme “Hand in Hand, We Celebrate 50 Years,” the event honoured the contributions of Emirati women through heritage-inspired design, storytelling, and guest experiences.
Our team managed the event from concept and visual previews to stage production, hospitality, catering, and on-site execution.
We delivered end-to-end groundbreaking ceremony event management for WYNN, marking the start of a major new development. Our team planned and executed an elegant ceremony that reflected Wynn’s brand and the significance of the occasion.
We managed the ESAB facility soft launch in Dammam, Saudi Arabia, welcoming the company’s global managers and senior executives. Our team planned and delivered a branded corporate launch experience, coordinating the venue setup, guest arrival, hospitality, and technical support.
We planned and delivered Khalifa University’s Ramadan Iftar event, combining a live sand art performance with interactive activities for guests. Our team managed the programme, gifting, photography, videography, and on-site coordination to keep the evening running smoothly.
Event Overview:
We were honored to be entrusted with managing and executing a beautiful Suhoor event in the UAE. Our team worked tirelessly to ensure every detail was taken care of, providing a seamless experience for our clients and guests.
Full-Service Event Management:
From initial consultation to final execution, we took charge of all aspects of the event, ensuring that the entire process ran smoothly. This included venue selection, event decor, tablescaping, logistics, guest management, and overall coordination.
Event Design & Décor:
Our creative team designed an elegant and culturally significant decor, capturing the essence of Ramadan while offering a contemporary twist. The atmosphere was tailored to ensure a comfortable, luxurious, and inviting ambiance for all attendees.
A Hag Al Laila Activation - Dubai, UAE 2025
A Hag Al Laila Activation - Dubai, UAE 2025
Celebrating Tradition:
At MICE International, we specialize in crafting immersive cultural experiences that honor tradition and bring it to life in meaningful ways. As part of our MICE Pop-Up Division, we recently designed and executed a Hag Al Laila activation for two UAE media offices in Dubai and Abu Dhabi—celebrating the traditional way of welcoming Ramadan.
Engaging Office Activations:
The activation was designed to engage and delight employees, creating an atmosphere that was both warm and authentic while introducing a modern pop-up experience. From the atmosphere and scenic design concept to gift sourcing and seamless setup, our team made sure every element reflected the essence of this cherished tradition.
Our Approach to Cultural Storytelling:
We believe in curating experiences that connect, inspire, and engage. Whether it's a cultural activation, corporate engagement, or large-scale public event, our deep expertise in the MICE sector ensures every project is delivered with precision, creativity, and a personal touch.
Saudi Cup 2025 Press Conferences
Saudi Cup 2025 Press Conferences
Event Management at the Saudi Cup:
MICE had the privilege of organizing all the press conferences for the Saudi Cup 2025, from race week leading up to the main event. This was a monumental opportunity to be a part of one of the Kingdom’s most prestigious sporting events.
Immersing in Horse Racing:
Through this experience, our team furthered their insights into the world of horse racing, delving into a sport with a rich history and a passionate global following. This involvement enriched our understanding of the sport and the significant role it plays in the Kingdom's culture.
Acknowledging the Trust of JCSA:
A sincere thank you to the Jockey Club of Saudi Arabia (JCSA) for entrusting us with the responsibility of managing these key moments. Their confidence in our team made this experience all the more rewarding.
Partnership with Qualcomm:
MICE is proud to have partnered with Qualcomm to deliver end-to-end event management solutions, ensuring the flawless execution of their vision across multiple prestigious platforms.
LEAP 2025:
At LEAP 2025, we managed the logistics for Qualcomm’s Developer Event and the ALLAM AI Launch.
Our team ensured a smooth and impactful experience, elevating the space with Qualcomm branding and transforming the suites area into a fully immersive Qualcomm environment.
World Government Summit:
We facilitated the setup for Qualcomm’s tech demos at the World Government Summit, creating an engaging and interactive showcase for their cutting-edge innovations.
Acknowledgment:
A huge thank you to Qualcomm and Burson for entrusting us with these significant moments. We’re excited about the future opportunities to collaborate and shape the future of technology events.
Event Management Support:
MICE had the privilege of supporting Burson in organizing and bringing to life the press conference launch for the 2025 AlUla Tour under the patronage of the Ministry of Sport – وزارة الرياضة and saudi cycling federation
The event set the stage for the upcoming race, highlighting AlUla’s growing significance as a cycling destination.
Key Collaborations:
The press conference was led by key stakeholders, including The Royal Commission for AlUla and the Saudi Cycling Federation (الاتحاد السعودي للدراجات).
These organizations underscored how the AlUla Tour is shaping the future of the region—both as a premier cycling hub and as a city investing in cycling infrastructure.
Al Murabba Arts Festival - Second edition
Al Murabba Arts Festival - Second edition
In its second edition, the Al Murabbaa Art Fair illuminated the Ajman arts scene, standing as a testament to the transformative power of art and culture. This vibrant and emerging art fair not only uplifts a thriving community of artists but also creates a space where creativity becomes a shared celebration, fostering reflection, connection, and inspiration.
Set in the heart of the Ajman Heritage District, the experience seamlessly intertwined the nostalgia of the past with the innovation of the present. The 3km stretch from the Corniche to the Heritage Center transformed into a labyrinth of discovery, where each corner revealed stories woven into the rich cultural fabric of Ajman.
The Ajman Tourism Development Department proves in its second edition its strength in curating an extraordinary event that celebrates the essence of art and culture while supporting the creative economy at its core.
ATM Exhibition - MICE LeVoyage Platform Launch
ATM Exhibition - MICE LeVoyage Platform Launch
MICE le voyage launched its new platform, MICE Global, at the ATM Exhibition in World Trade Center.
Roger Dubuis Ramadan Vitrine
Roger Dubuis Ramadan Vitrine
Roger Dubuis’ boutique in the hectic Dubai Mall is the future of hyper horology. The vitrine of the state-of-the-art boutique was home to a special design celebrating Ramadan.
Al Deera Kids Carnival
Al Deera Kids Carnival
The event aimed at creating a new destination for kids and families, activating the Heritage District of Ajman and providing accessible entertainment and fun activities for all.
Youbetterfly - Store Opening
Youbetterfly - Store Opening
Opening of UAE’s 1st consignment store selling the most sought-after Sneakers, Streetwear & Collectibles.
Move with Us is a program organized by SFA to promote a healthy lifestyle among community members through sport and brainstorming activities such as chess, ping pong, basketball and reading.
The Truth - Jake Paul vs Tommy Fury
The Truth - Jake Paul vs Tommy Fury
Jake Paul vs. Tommy Fury, billed as The Truth, was a professional boxing match contested between Jake Paul and Tommy Fury. The Fury won by split decision.The fight sold over 800,000 PPV buys.
Signature of MoU between the Saudi Sports for All and the UAE Sports for All Federations. Objective: to promote community sports development between both countries
Jeddah hosted a heavyweight professional boxing match between WBA (Super), IBF, WBO, and IBO heavyweight champion, Oleksandr Usyk, and former heavyweight champion, Anthony Joshua.
We delivered art festival event management for Al Murabaa Festival, a creative initiative providing local and regional artists with a platform to exhibit their work and connect with audiences.
We delivered end-to-end cultural event management for the Poet’s Retreat in Ajman. The event brought together prominent poets and dignitaries to celebrate Emirati poetry, literary tradition, and cultural heritage.
Project Highlights
Heritage-inspired stage design and production
Custom award and trophy design
3D mapping and visual content production
Event branding and guest journey
Traditional music and cultural performances
Dignitary and VIP guest management
On-site coordination and execution
Celebrating Chinese New Year at Mall of the Emirates
Celebrating Chinese New Year at Mall of the Emirates
We designed, produced, and managed a Chinese New Year activation at the Mall of the Emirates. The themed stand combined authentic cultural experiences with an efficient visitor journey for the high volume of guests.
BMW Group Middle East’s New Training Centre Unveiling
We delivered end-to-end corporate launch event management for the unveiling of BMW Group Middle East’s new training centre in Dubai during UAE Innovation Month. The event combined premium design, technical production, hospitality, and facility tours.
The National at Mubadala World Tennis Championship
We designed and managed an interactive pop-up exhibition booth for The National at the Mubadala World Tennis Championship in Abu Dhabi. The activation combined creative design, technology, and hospitality to deliver a memorable visitor experience.
Saudi Tour 2019 – Pioneering Professional Cycling in Riyadh
We delivered sports and creative event management for the Saudi Tour 2019, the first professional cycling tour in Saudi Arabia. Working within a tight timeframe, our team supported the introduction of professional cycling to the Kingdom through strategic planning and coordinated execution.
We delivered end-to-end exhibition booth design and productionfor Mercedes Service Week at Dubai Festival City. The custom 15m × 10m space combined premium brand design with a functional layout for vehicle displays, customer service, and guest engagement.
Project Highlights
Custom exhibition booth design and production
Tinted glass windows and backlit 3D logos
Ten elevated vehicle display platforms
Service desks and reception area
Custom bar counter and guest space
Suspended Mercedes-Benz logo
Brand-focused space management
On-site setup and execution
The Nou Project
The Nou Project
The Nou Project is Saudi Arabia’s first sneaker brand, breaking through the fashion norms of the region.
We delivered the UNESCO Art Camp closing dinner at Ajman Heritage Museum. The culturally immersive evening brought together artists, dignitaries, and guests to celebrate peace, tolerance, and artistic expression.
We delivered end-to-end Saudi National Day event management for Al Turki Holding. The celebration brought together employees, partners, and guests through cultural performances, live entertainment, and experiences inspired by the Kingdom’s heritage, unity, and progress.
Project Highlights
Saudi National Day event planning and management
Heritage-inspired event design and branding
Live performances and cultural entertainment
Artist liaison and coordination
Guest journey and programme curation
Vendor and supplier management
Audiovisual production, staging, and catering
Logistics, crowd management, and on-site operations
Huntsman Corporation – Manufacturing Site Launch & Gala Dinner
We delivered end-to-end corporate launch event management for the grand opening of Huntsman Corporation’s new manufacturing site, followed by an exclusive gala dinner for VIP guests, partners, and industry leaders.
The experience combined immersive brand storytelling, technical production, and seamless guest management from the site opening to the evening celebration.
We delivered end-to-end inauguration event management for Al Bait Sharjah, a heritage landmark transformed into a luxury retreat. Inaugurated by H.H. Sheikh Dr. Sultan bin Muhammad Al Qasimi, the event combined cultural storytelling, technology, and VIP hospitality.
We delivered end-to-end vehicle launch event management for the Gargash Mercedes-Benz Actros and Arocs launch in Ras Al Khaimah. The daytime event brought together industry leaders, clients, and media for a high-impact reveal showcasing the vehicles’ power, technology, and design.
Project Highlights
Vehicle launch concept and execution
Dramatic daytime vehicle reveal
Creative staging and visual effects
Event planning and logistics
Entertainment and technology integration
Guest and stakeholder coordination
End-to-end event production
MAF - Al Zahia - Ramadan Installations
MAF - Al Zahia - Ramadan Installations
We delivered Ramadan decoration design and installation for Majid Al Futtaim’s Al Zahia Community. The outdoor installations combined cultural heritage with contemporary design, creating a warm and welcoming Ramadan atmosphere for residents and visitors.
ECHO 2017 was a three-day art, design, and technology event created and launched by MICE International. As the region’s first hybrid art fair, it connected artists, scientists, technologists, businesses, galleries, and global thought leaders.
The event featured an Art Tech Fair, conferences, workshops, and a sound festival, exploring immersive design, creative technology, and Generative AI.
Project Highlights
Original event concept, creation, and execution
Art and technology exhibitions
Conferences and interactive workshops
Speaker curation and management
Sound festival and “See Sound” activation
Marketing, PR, and sponsor management
Registration and website management
Staff and volunteer coordination
End-to-end event production
13th Dubai International Symposium for Sports Creativity
13th Dubai International Symposium for Sports Creativity
We delivered end-to-end sports event management for a Sports Innovation initiative focused on women’s empowerment in sport. The event combined creative design, interactive experiences, and technical production to support an engaging guest journey.
Project Highlights
Site inspection and technical planning
Plotting drawings and 3D event design
Visitor journey planning
Event branding and 2D creative design
Food and beverage management
Staff and on-site operations management
Interactive game recommendations
Audiovisual production
3D screen animation and content production
Show calling and stage flow management
MBR Creative Awards Symposium
MBR Creative Awards Symposium
We delivered end-to-end sports award ceremony managementfor the MBR Creative Sports Award, one of Dubai’s most prestigious sporting honours. The event recognised outstanding athletes and sports organisations at local, Arab, and international levels.
We created a luxury invitation experience for Cartier’s Magicien Collection, designed exclusively for VVIP clients. The concept combined elegant printed invitation cards with bespoke video animation that reflected Cartier’s craftsmanship and the collection’s distinctive character.
We delivered a three-day cycling event and sports activation for the Dubai Sports Council to promote the Dubai Tour, now known as the UAE Tour. The event engaged participants of all ages while promoting cycling, health, and fitness across the UAE community.
We delivered a luxury private dinner event in Dubai for Cartier’s Chinese New Year celebration at Hakkasan. The intimate gathering welcomed selected clients for an evening inspired by luxury, craftsmanship, and Chinese culture.
We delivered end-to-end press conference event management for the Dubai Tour. Broadcast internationally, the conferences announced key sponsors and officially revealed the cycling route to the media and global audience.
We delivered end-to-end health and fitness festival management for ACTVET across all seven Emirates. The festival promoted healthy lifestyles through sports, educational activities, entertainment, and community engagement.
We delivered the Dubai Tour 2015 opening ceremony against the iconic backdrop of the Dubai Fountain. The event combined sports, entertainment, and technical production to launch the international cycling tour.
As the official event organizer, we delivered end-to-end sports event management for the AFC Futsal Championship in Dubai. Held under the leadership of the Dubai Sports Council and the Asian Football Confederation, the tournament welcomed leading teams from across Asia.
We delivered a five-day UAE National Day celebration at JBR Walk, bringing the community together through cultural activities, entertainment, and interactive experiences. Every element reflected the UAE’s heritage, identity, and national pride.
We delivered end-to-end award ceremony event management for the Zayed International Prize for the Environment. The prestigious event honoured global leaders in environmental innovation and sustainability, welcoming Nobel Laureates, royalty, and international decision-makers.
Dubai International Sports Conference & Globesoccer Gala dinner
We delivered end-to-end sports conference event management for the Dubai International Sports Conference (DISC), organized by the Dubai Sports Council. The event brought together football decision-makers, industry leaders, and global sports personalities.
Project Highlights
3D screen content creation
Speaker liaison and coordination
Stage, scenic, and branding design
VVIP and security management
Registration and website management
Temporary structures and marketing materials
Gala dinner setup and production
End-to-end event execution
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Sculpting motion,making dreamsmove.
Experiences that echo dreams.
Sculpting motion,making dreamsmove.
Experiences that echo dreams.
Services
Event Management
Event Management
At MICE International, we create and manage corporate events that communicate your brand’s message, engage your audience, and deliver measurable impact. From leadership conferences and gala dinners to employee celebrations, award ceremonies, product launches, and executive meetings, every detail is planned and executed with precision.
We take immense pride in our expertise as global conference planners, offering unparalleled forum and conference management services. Our comprehensive services include opening and closing ceremonies, programming, speaker management, content creation and event space design. We strive to infuse creativity and innovation in your events. We ensure that every element aligns with your vision and objectives and helps build an environment fostering network opportunities, while optimising costs and enhancing attendee satisfaction.
MICE International is the premier destination for crafting exceptional and unforgettable retail events. Our portfolio boasts successful collaborations with luxury boutiques, high-end jewellery, clothing and footwear brands, and renowned sports labels. From dazzling product launches to enticing promotions, joyous celebrations and captivating window-themed designs, we ensure that your brand’s vision comes to life with an unparalleled flair. When you choose Mice International, you gain access to a comprehensive suite of services meticulously designed to exceed your expectations
MICE International creates holographic content and 3D projection mapping that captivate audiences and elevate your event’s atmosphere. From live events and corporate presentations to interactive installations, we craft custom visual experiences engineered to be remembered.
MICE International integrates event technology and AI solutions that streamline registration, elevate engagement, and sharpen every guest touchpoint. From smart badging and live AV to interactive digital tools, we make events run smarter.
MICE International designs and manages distinctive exhibition stands that attract attention, communicate your brand story, and create meaningful visitor engagement. From custom-built stands and interactive displays to corporate pavilions and branded exhibition spaces, we transform ideas into memorable physical experiences.
MICE International plans and delivers sports events that unite athletes, spectators, sponsors, and communities. From corporate tournaments and community competitions to large-scale sporting events and fan experiences, we deliver dynamic, expertly managed events tailored to every audience.
MICE International creates immersive product launches and brand activations that capture attention, encourage participation, and build meaningful connections between brands and their audiences. From exclusive launch events and retail activations to pop-up experiences, roadshows, and experiential campaigns, every concept is designed to bring your brand story to life.
MICE International plans and manages events of every scale and kind — corporate, cultural, government, and public — across the UAE and Saudi Arabia. From concept and creative design to production, logistics, and on-site execution, we handle every detail so your event runs seamlessly from start to finish.
At MICE International, we create and manage corporate events that communicate your brand’s message, engage your audience, and deliver measurable impact. From leadership conferences and gala dinners to employee celebrations, award ceremonies, product launches, and executive meetings, every detail is planned and executed with precision.
We take immense pride in our expertise as global conference planners, offering unparalleled forum and conference management services. Our comprehensive services include opening and closing ceremonies, programming, speaker management, content creation and event space design. We strive to infuse creativity and innovation in your events. We ensure that every element aligns with your vision and objectives and helps build an environment fostering network opportunities, while optimising costs and enhancing attendee satisfaction.
MICE International is the premier destination for crafting exceptional and unforgettable retail events. Our portfolio boasts successful collaborations with luxury boutiques, high-end jewellery, clothing and footwear brands, and renowned sports labels. From dazzling product launches to enticing promotions, joyous celebrations and captivating window-themed designs, we ensure that your brand’s vision comes to life with an unparalleled flair. When you choose Mice International, you gain access to a comprehensive suite of services meticulously designed to exceed your expectations
MICE International creates holographic content and 3D projection mapping that captivate audiences and elevate your event’s atmosphere. From live events and corporate presentations to interactive installations, we craft custom visual experiences engineered to be remembered.
MICE International integrates event technology and AI solutions that streamline registration, elevate engagement, and sharpen every guest touchpoint. From smart badging and live AV to interactive digital tools, we make events run smarter.
MICE International designs and manages distinctive exhibition stands that attract attention, communicate your brand story, and create meaningful visitor engagement. From custom-built stands and interactive displays to corporate pavilions and branded exhibition spaces, we transform ideas into memorable physical experiences.
MICE International plans and delivers sports events that unite athletes, spectators, sponsors, and communities. From corporate tournaments and community competitions to large-scale sporting events and fan experiences, we deliver dynamic, expertly managed events tailored to every audience.
MICE International creates immersive product launches and brand activations that capture attention, encourage participation, and build meaningful connections between brands and their audiences. From exclusive launch events and retail activations to pop-up experiences, roadshows, and experiential campaigns, every concept is designed to bring your brand story to life.
MICE International plans and manages events of every scale and kind — corporate, cultural, government, and public — across the UAE and Saudi Arabia. From concept and creative design to production, logistics, and on-site execution, we handle every detail so your event runs seamlessly from start to finish.
We're an event management company based in Dubai, delivering corporate conferences, government forums, exhibitions, product launches, and large-scale sporting and public events across the UAE and Saudi Arabia. Since founding in 2011, we've worked with clients ranging from Gucci and Cartier to the UAE Federal Tax Authority and Abu Dhabi Investment Office — treating every brief, big or small, as a chance to design something memorable.
Where does MICE International operate?
We operate primarily across the UAE and Saudi Arabia, with delivered events in Dubai, Abu Dhabi, Ajman, Ras Al Khaimah, Riyadh, Jeddah, Dammam, and AlUla. Our home base is Dubai, and our deep understanding of the GCC market shapes how we plan every event, from permits and vendors to cultural nuance.
What types of events does MICE International manage?
We manage six core categories: corporate event management, exhibition stand design, forum and conference management, sports event management, product launches and brand activations, and event technology and AI solutions. Whether it's a government summit for 500+ delegates or a boutique product launch for VVIP clients, our team runs the full scope end-to-end.
How long has MICE International been in business?
We were founded in 2011, giving us over a decade of hands-on experience in the GCC events industry. In that time we've delivered projects for governments, global luxury brands, and civil society organizations — a track record that shapes how we plan for scale, risk, and cultural context today.
Who are some of MICE International's clients?
We've worked with global brands including Gucci, Cartier, Qualcomm, BMW, Mercedes-Benz, Wynn, Sephora, Petronas, and Roger Dubuis, alongside government and public-sector entities like the UAE Federal Tax Authority, the Abu Dhabi Investment Office (ADIO), the Ministry of Climate Change and Environment (MOCCAE), Saudi Arabia's Ministry of Sport, and the Dubai Sports Council. Each relationship has pushed us to adapt our craft to a different kind of story.
Does MICE International handle government and public-sector events?
Yes — public-sector work is a significant part of what we do. We've delivered national gatherings for over 800 staff for the Federal Tax Authority, run the ADIO pavilion at Make it in the Emirates 2026, and managed the UCI Urban Cycling World Championships in Riyadh as a full turnkey operation, covering everything from crowd management to accreditation.
Can MICE International manage large-scale sporting events?
Yes. We've delivered full-scope sports event management for events including the UCI Urban Cycling World Championships in Riyadh, the Saudi Cup press conferences, the AlUla Tour, and multiple editions of the Dubai/UAE Tour cycling races. Our sports scope typically covers venue build, opening and closing ceremonies, logistics, accreditation, F&B, security, VVIP experiences, and on-site activations.
What does MICE International's exhibition and stand design service include?
Our exhibition service covers concept design, fabrication, AV infrastructure, content creation, immersive activations, on-ground execution, and project management for exhibition stands and pavilions. Recent examples include the Abu Dhabi Investment Office's double-decker pavilion at Make it in the Emirates 2026 and an immersive exhibition booth for the National Agriculture Center — both built from concept through to the final visitor experience.
How much does event management cost in Dubai or Saudi Arabia?
Cost depends heavily on scale, venue, and scope — a press conference and a 500-guest government summit sit at very different budgets. We typically start with a discovery conversation about your goals and guest count before scoping cost, so the fairest next step is to reach out directly for a tailored estimate rather than rely on a generic range.
How do I get started working with MICE International?
The fastest way is to contact our team directly through the contact section of this site with a short brief — event type, rough dates, and guest count are the most useful starting details. From there we'll set up a call to talk through scope and next steps.
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