MICE International

Framing Dreamscapes

Event Management Company
in UAE & Saudi Arabia

Framing Dreamscapes

Event Management Company
in UAE & Saudi Arabia

MICE International is an event management company in the UAE and Saudi Arabia. We plan and deliver corporate events, exhibitions, conferences, sports events and brand experiences across Dubai, Abu Dhabi and Riyadh, from concept through on-site execution.

Founded in 2011, we work with businesses and government organizations on events of different scales. Our portfolio includes exhibition pavilions, corporate gatherings and major sporting events, with each project shaped around the client’s objectives.

ABOUT US

CRAFTING TOMORROW'S
INNOVATIONS.

Powerful storytelling using visually stimulating
effects and making a mark on minds.

Founded in 2011, our skilled team of creators, visionary designers, and meticulous project managers have been immersed in the event management industry. With a deep understanding of the GCC market, we firmly believe that events serve as the perfect canvas for the seamless fusion of art and business, where creativity intertwines with planning.

What sets us apart is our unwavering capacity to envision events beyond their present form. We anticipate every “what if” scenario with meticulous precision, allowing us to plan beyond traditional boundaries. We produce and conceptualise events that don’t just elevate standards, but create standards and set new trends. Our work in this dynamic industry serves to unite people in the pursuit of remarkable achievements.

CLIENTS & PARTNERS

Realising stories of the dreamt and the unseen.. Visions become
tangible here

Realising stories of the dreamt and the unseen.. Visions become
tangible here

THE WORK

Project brief 01
Event overview

MICE International Events designed and delivered PETRONAS PAD REIGNITE 2026, a MasterChef-inspired team-building event at ICCA Abu Dhabi. The experience brought employees together through interactive cooking competitions, creative challenges, and collaborative activities to strengthen teamwork and team spirit.

Our end-to-end event management included creative concept development, event branding, themed installations, audiovisual production, interactive activities, hospitality, and on-site coordination, creating an engaging and memorable team-building experience.

Project Highlights:

  • End-to-end team-building event planning and management
  • MasterChef-inspired cooking competitions
  • Creative event branding and themed installations
  • Interactive trivia, Spin the Wheel, and Mystery Box challenges
  • Customised chef uniforms and team merchandise
  • Branded welcome arch, photo wall, and venue décor
  • Live audiovisual production and event coordination
  • Awards ceremony, hospitality, and guest transportation
Event overview

MICE International Events designed and delivered In^X NEXT 2026 at ADNEC Centre Abu Dhabi, celebrating CERT’s 30-year legacy and the official launch of In^X Education. The forum brought together government, education, and industry leaders, featuring 16 strategic agreements, partner recognition, and discussions on the future of education and workforce development.

Our end-to-end event management included creative concept development, event branding, immersive storytelling, stage design, audiovisual production, interactive technology activations, VIP hospitality, and on-site execution, creating a seamless and engaging event experience.

Project Highlights

  • End-to-end event planning, production, and management
  • Creative concept development and event branding
  • Official In^X Education brand reveal
  • Circular stage with suspended four-sided LED cube
  • Immersive audiovisual production and animation
  • Four interactive academy experiences and AI technology activations
  • Interactive CERT 30-year legacy wall
  • 16 strategic MoU signings and recognition of 17 partners
  • Keynote presentations and leadership panel discussions
  • VIP hospitality, guest management, and event operations
Event overview

We delivered end-to-end product launch event management for e& and Qualcomm’s AI Laptop launch. From venue selection and planning to technical production and guest experience, every detail was coordinated for a seamless event.

Project Highlights

  • Venue selection and setup
  • Audiovisual coordination
  • Show flow support
  • Presentation display management
  • Supplier and client coordination
  • End-to-end event execution
Event overview

MICE International Events designed and delivered a fashion-led product launch event for Scrub N’s MIA collection. Combining a curated fashion show, interactive product experiences, and creative brand storytelling, the launch showcased the collection’s quality, functionality, and design while connecting guests with the brand.

Our product launch event management covered creative planning, branding, production, hospitality, entertainment, and on-site execution. Interactive brand activations included a scrub quality experience and a live lab coat water-resistance demonstration, complemented by permanent in-store experience installations.

Project Highlights

  • Fashion-led product launch for Scrub N’s MIA collection
  • Curated fashion show and collection presentation
  • Interactive brand activation showcasing scrub quality
  • Live lab coat water-resistance demonstration
  • Engaging guest journey and product discovery
  • Creative event branding and visual storytelling
  • Food, beverage, and entertainment coordination
  • Event content creation and media coverage
  • End-to-end product launch production and event management
  • Permanent in-store experience installations
Event overview

MICE International Events provided end-to-end exhibition management for Qualcomm’s multi-day suite at LEAP in Riyadh, Saudi Arabia. Our team delivered a fully operational, branded exhibition environment supporting technology demonstrations, workshops, business meetings, panel discussions, and MOU signing ceremonies.

Our exhibition services covered suite setup, branded production, demo logistics, hospitality, transportation, and on-site coordination. From initial setup to final dismantling, we managed exhibition operations to ensure a seamless experience for Qualcomm and its guests.

Project Highlights

  • Multi-day exhibition suite setup and management at LEAP Riyadh
  • Branded exhibition environment and production
  • Interactive technology demonstration and workshop spaces
  • Business meeting coordination within the exhibition suite
  • Panel discussion and live programme support
  • MOU signing ceremony coordination
  • Exhibition hospitality and guest experience management
  • Dedicated transportation and shuttle coordination
  • Demo equipment logistics and on-site support
  • Professional exhibition photography and videography
  • End-to-end exhibition operations and dismantling
Event overview

MICE International Events managed the soft-opening ceremony for Qualcomm’s new office in Riyadh, Saudi Arabia. Our team delivered end-to-end corporate event management, bringing together guest registration, branded event production, hospitality, media engagement, and an official ribbon-cutting ceremony.

From event planning and on-site coordination to office tours and venue handover, every element supported a seamless guest experience. The project demonstrates our capabilities in managing office opening ceremonies and corporate events in Riyadh.

Project Highlights

  • Professional office soft-opening ceremony in Riyadh, Saudi Arabia
  • Seamless guest arrival, registration, and reception management
  • Official ribbon-cutting ceremony planning and coordination
  • Office tour coordination and guest flow management
  • Integrated Qualcomm event branding and signage
  • Hospitality, food, and beverage coordination
  • Media engagement and social media content creation
  • Corporate event photography and videography coverage
  • Dedicated event staffing and on-site management
  • End-to-end event production, coordination, and venue handover
Event overview

MICE International Events designed and delivered an immersive exhibition booth for the National Agriculture Center (NAC). The branded space showcased NAC’s vision, achievements, and future initiatives through interactive displays and a visitor journey designed to encourage engagement.

Our exhibition booth design and management covered creative branding, workshop and activity zones, consultation areas, and end-to-end project execution. The result was an exhibition experience that helped visitors explore NAC’s work and connect with its team.

Project Highlights

  • Immersive exhibition booth design and execution
  • Interactive visitor engagement experiences
  • Dedicated workshop and activity zones
  • NAC vision and mission showcase
  • Success story and achievement displays
  • Informative consultation areas
  • Exhibition branding and visual storytelling
  • End-to-end exhibition project management
Event overview

MICE International Events supported the Ministry of Climate Change and Environment’s Partners Forum 2026, held on 2 June 2026. The forum brought together strategic partners from government and private entities to strengthen collaboration on sustainability, climate change, and biodiversity.

The programme recognised partners for their contributions during 2024 and 2025 and provided a platform to discuss upcoming national initiatives and projects. A dedicated networking area gave participating entities space to build connections and explore future partnerships.

Project Highlights

  • Strategic partners forum held on 2 June 2026
  • Participation from government and private entities
  • Recognition of partners’ contributions in 2024 and 2025
  • Discussions on upcoming sustainability initiatives
  • Focus on climate change and biodiversity projects
  • Dedicated partner networking area
  • Opportunities for cross-sector collaboration
Event overview

MICE International Events delivered end-to-end exhibition pavilion design and management for the Abu Dhabi Investment Office (ADIO) at Make it in the Emirates 2026. Serving as ADIO’s strategic partner, our team designed, produced, and operated a double-decker pavilion aligned with its investment objectives and brand vision.

From concept development and visitor journey planning to fabrication, digital content, technology integration, and on-site execution, we delivered a fully integrated exhibition experience. The pavilion showcased Abu Dhabi’s industrial ambitions and created a platform for engagement among investors, manufacturers, and industry leaders. The project also received a Bronze award at the FRAME Awards 2026.

Project Highlights

  • Double-decker exhibition pavilion design and production
  • Exhibition concept development and visitor journey planning
  • Pavilion fabrication and branded environment
  • Digital content development and delivery
  • Technology integration and AV infrastructure
  • Stakeholder coordination and project management
  • On-site pavilion operations and execution
  • Investor, manufacturer, and industry engagement
  • Bronze award at the FRAME Awards 2026
  • End-to-end exhibition pavilion management
Event overview

MICE International Events designed and delivered Sephora’s Ramadan Suhoor gathering, bringing together beauty, culture, and community in an elegant setting. The experience combined Sephora’s brand identity with the spirit of Ramadan through thoughtfully designed spaces, interactive brand experiences, and curated hospitality.

Our team provided end-to-end Suhoor event management, from concept development and event design to technical production, guest engagement, and on-site operations. Every element of the guest journey supported an inviting atmosphere where beauty, lifestyle, and storytelling came together.

Project Highlights

  • End-to-end Ramadan Suhoor event management
  • Creative concept and event design inspired by Sephora’s brand
  • Spaces reflecting the cultural spirit of Ramadan
  • Interactive brand experiences and guest engagement
  • Curated hospitality and welcoming guest journey
  • Photo opportunities and dedicated hospitality areas
  • Lighting, audiovisual, and technical production
  • Supplier coordination and on-site event operations
  • Seamless planning, production, and execution
Event overview

MICE International Events managed the Khalifa University Iftar Gathering 2026, creating a warm and engaging Ramadan event. Our team coordinated the programme, guest activations, production crew, and presentation details to keep the evening running smoothly.

Project Highlights

  • Ramadan Iftar event planning and coordination
  • Interactive photo installation
  • “Under the Chair” raffle activation
  • Scratch card and raffle gift arrangements
  • Photography, videography, and live stream coordination
  • Emcee briefing and programme timing
  • Raffle gift packaging and presentation
  • On-site event management
Event overview

MICE International Events delivered end-to-end conference and event management for ADIO’s inaugural Trade & Industry Connect 2026 at Yas Marina Circuit. The event brought together more than 500 leaders from government, manufacturing, exports, logistics, and global markets as part of ADIO’s Year of Trade.

Our team managed guest arrival, registration, VIP hospitality, production, and venue flow. An immersive LED tunnel showcased Abu Dhabi’s trade ambitions, while coordinated meeting, plenary, and networking spaces supported discussions throughout the event.

Project Highlights

  • Conference management for 500+ attendees
  • VIP arrival, parking, and shuttle coordination
  • Digital registration and guest flow management
  • 360° immersive LED tunnel and event branding
  • Plenary production, AV, and live interpretation support
  • Closed-door meeting and Majlis hospitality
  • Upper Deck networking and lunch experience
  • On-site staffing and end-to-end event execution
Event overview

We delivered end-to-end sports event management for the five-day Urban Cycling World Championships 2025, held for the first time in Saudi Arabia. Our team transformed an undeveloped site at Boulevard City into a championship arena for athletes, officials, media, and fans.

From planning and venue construction to event operations and final dismantling, we managed the full experience.

Project Highlights

  • Turnkey sports event planning and production
  • Championship venue design and construction
  • Temporary structures, infrastructure, and logistics
  • Transportation, security, and crowd management
  • Ticketing, accreditation, and staffing
  • Branding, technology, and on-site activations
  • Hospitality, food and beverage, and entertainment
  • Five-day operations and venue clearing
Event overview

We curated a luxury VIP concierge experience in Saudi Arabia for a Gucci guest. The personalised itinerary combined private transportation, refined dining, and cultural activities, with every detail coordinated from arrival to departure.

Our concierge team provided 24-hour support, managing reservations, special requests, and itinerary changes with care and discretion.

Project Highlights

  • Personalised luxury itinerary in Saudi Arabia
  • Private transport and transfer coordination
  • Premium restaurant reservations
  • Curated cultural activities
  • 24-hour VIP concierge support
  • Real-time itinerary adjustments
  • Discreet, end-to-end guest management
Event overview

We delivered end-to-end product launch event management for BARPA’s product launch and gala dinner. From venue selection and creative direction to production and guest logistics, our team created an experience that reflected BARPA’s brand.

The evening featured a branded arrival space, an immersive VR product reveal, a four-course dinner, and live entertainment.

Project Highlights

  • Venue selection and product launch planning
  • Branded mirror arch and guest photo opportunity
  • Immersive VR product reveal
  • Custom menus, beverages, napkins, and trophies
  • Décor, tablescaping, lighting, and audiovisual production
  • Luxury limousine pickups
  • Four-course gala dinner and live drink stations
  • DJ entertainment and on-site event management
Event overview

We planned and delivered the Petronas Family Gathering on Al Maya Island, bringing employees and their families together for a day of games, food, and relaxation. Inspired by the “Dolce La Vita” theme, the event created a colourful island experience for guests of all ages.

Our team managed the corporate family day event from invitations and boat transfers to island setup, activities, and on-site coordination.

Project Highlights

  • Corporate family day planning and management
  • “Dolce La Vita” themed décor and event setup
  • Boat transfers and island logistics
  • Welcome drinks, food, and beverages
  • Inflatable play zones for children
  • Giant Wood Blocks and Snakes & Ladders
  • Beachfront seating and relaxation areas
  • Family gift hampers
  • Invitations, reminders, and on-site guest coordination
Event overview

We delivered the Federal Tax Authority’s all-staff corporate event in the UAE, bringing together more than 800 employees for an evening of recognition and shared purpose. The programme celebrated team achievements and connected employees’ work to the Authority’s mission.

Our team managed event planning, guest communications, logistics, technical production, and on-site execution. Branded installations and interactive experiences welcomed guests before the main programme and awards ceremony.

Project Highlights

  • Corporate staff event management for 800+ attendees
  • Personalised invitations, RSVPs, and reminders
  • Branded welcome tunnel and pre-function hospitality
  • Success Wall, mirror, and phone activations
  • Intro animation, speeches, and video presentation
  • Live entertainment and employee awards ceremony
  • Event logistics, production, and on-site coordination
Event overview

We designed and delivered the Federal Tax Authority’s Emirati Women’s Day celebration in the UAE. Guided by the theme “Hand in Hand, We Celebrate 50 Years,” the event honoured the contributions of Emirati women through heritage-inspired design, storytelling, and guest experiences.

Our team managed the event from concept and visual previews to stage production, hospitality, catering, and on-site execution.

Project Highlights

  • End-to-end Emirati Women’s Day event management
  • Heritage-inspired stage and event design
  • Branded visuals and storytelling
  • 3D previews and design mock-ups
  • Performances and interactive guest experiences
  • Guest hospitality and on-site coordination
  • Catering by chef Moza Almatrooshi and Ballad
Event overview

We delivered end-to-end groundbreaking ceremony event management for WYNN, marking the start of a major new development. Our team planned and executed an elegant ceremony that reflected Wynn’s brand and the significance of the occasion.

Project Highlights

  • Groundbreaking ceremony planning and management
  • Event logistics and on-site coordination
  • Custom staging and branded elements
  • Elegant event design and décor
  • Production and ceremony execution
  • Post-event wrap-up and production support
Event overview

We managed the ESAB facility soft launch in Dammam, Saudi Arabia, welcoming the company’s global managers and senior executives. Our team planned and delivered a branded corporate launch experience, coordinating the venue setup, guest arrival, hospitality, and technical support.

Project Highlights

  • Corporate soft launch event management in Dammam
  • Client consultation and event planning
  • Venue layout and guest flow coordination
  • ESAB branding, outdoor flags, and media wall
  • Décor, furniture, and plinth arrangements
  • Food and beverage services
  • Event staffing, photography, and logistics
  • On-site coordination and technical support
Event overview

We planned and delivered Khalifa University’s Ramadan Iftar event, combining a live sand art performance with interactive activities for guests. Our team managed the programme, gifting, photography, videography, and on-site coordination to keep the evening running smoothly.

Project Highlights

  • Ramadan Iftar event planning and management
  • Live sand art performance
  • Interactive photo booth
  • On-stage games and raffles
  • Guest gift selection, packaging, and distribution
  • Photography and videography coverage
  • High-resolution photo and video deliverables
  • On-site event coordination
Event overview
Event Overview: We were honored to be entrusted with managing and executing a beautiful Suhoor event in the UAE. Our team worked tirelessly to ensure every detail was taken care of, providing a seamless experience for our clients and guests. Full-Service Event Management: From initial consultation to final execution, we took charge of all aspects of the event, ensuring that the entire process ran smoothly. This included venue selection, event decor, tablescaping, logistics, guest management, and overall coordination. Event Design & Décor: Our creative team designed an elegant and culturally significant decor, capturing the essence of Ramadan while offering a contemporary twist. The atmosphere was tailored to ensure a comfortable, luxurious, and inviting ambiance for all attendees.
Event overview
Celebrating Tradition: At MICE International, we specialize in crafting immersive cultural experiences that honor tradition and bring it to life in meaningful ways. As part of our MICE Pop-Up Division, we recently designed and executed a Hag Al Laila activation for two UAE media offices in Dubai and Abu Dhabi—celebrating the traditional way of welcoming Ramadan. Engaging Office Activations: The activation was designed to engage and delight employees, creating an atmosphere that was both warm and authentic while introducing a modern pop-up experience. From the atmosphere and scenic design concept to gift sourcing and seamless setup, our team made sure every element reflected the essence of this cherished tradition. Our Approach to Cultural Storytelling: We believe in curating experiences that connect, inspire, and engage. Whether it's a cultural activation, corporate engagement, or large-scale public event, our deep expertise in the MICE sector ensures every project is delivered with precision, creativity, and a personal touch.
Event overview
Event Management at the Saudi Cup: MICE had the privilege of organizing all the press conferences for the Saudi Cup 2025, from race week leading up to the main event. This was a monumental opportunity to be a part of one of the Kingdom’s most prestigious sporting events. Immersing in Horse Racing: Through this experience, our team furthered their insights into the world of horse racing, delving into a sport with a rich history and a passionate global following. This involvement enriched our understanding of the sport and the significant role it plays in the Kingdom's culture. Acknowledging the Trust of JCSA: A sincere thank you to the Jockey Club of Saudi Arabia (JCSA) for entrusting us with the responsibility of managing these key moments. Their confidence in our team made this experience all the more rewarding.
Event overview
Partnership with Qualcomm: MICE is proud to have partnered with Qualcomm to deliver end-to-end event management solutions, ensuring the flawless execution of their vision across multiple prestigious platforms. LEAP 2025: At LEAP 2025, we managed the logistics for Qualcomm’s Developer Event and the ALLAM AI Launch. Our team ensured a smooth and impactful experience, elevating the space with Qualcomm branding and transforming the suites area into a fully immersive Qualcomm environment. World Government Summit: We facilitated the setup for Qualcomm’s tech demos at the World Government Summit, creating an engaging and interactive showcase for their cutting-edge innovations. Acknowledgment: A huge thank you to Qualcomm and Burson for entrusting us with these significant moments. We’re excited about the future opportunities to collaborate and shape the future of technology events.
Event overview
Event Management Support: MICE had the privilege of supporting Burson in organizing and bringing to life the press conference launch for the 2025 AlUla Tour under the patronage of the Ministry of Sport – وزارة الرياضة and saudi cycling federation The event set the stage for the upcoming race, highlighting AlUla’s growing significance as a cycling destination. Key Collaborations: The press conference was led by key stakeholders, including The Royal Commission for AlUla and the Saudi Cycling Federation (الاتحاد السعودي للدراجات). These organizations underscored how the AlUla Tour is shaping the future of the region—both as a premier cycling hub and as a city investing in cycling infrastructure.
Event overview
In its second edition, the Al Murabbaa Art Fair illuminated the Ajman arts scene, standing as a testament to the transformative power of art and culture. This vibrant and emerging art fair not only uplifts a thriving community of artists but also creates a space where creativity becomes a shared celebration, fostering reflection, connection, and inspiration. Set in the heart of the Ajman Heritage District, the experience seamlessly intertwined the nostalgia of the past with the innovation of the present. The 3km stretch from the Corniche to the Heritage Center transformed into a labyrinth of discovery, where each corner revealed stories woven into the rich cultural fabric of Ajman. The Ajman Tourism Development Department proves in its second edition its strength in curating an extraordinary event that celebrates the essence of art and culture while supporting the creative economy at its core.
Event overview
MICE le voyage launched its new platform, MICE Global, at the ATM Exhibition in World Trade Center.
Event overview
Roger Dubuis’ boutique in the hectic Dubai Mall is the future of hyper horology. The vitrine of the state-of-the-art boutique was home to a special design celebrating Ramadan.
Event overview
The event aimed at creating a new destination for kids and families, activating the Heritage District of Ajman and providing accessible entertainment and fun activities for all.
Event overview
Opening of UAE’s 1st consignment store selling the most sought-after Sneakers, Streetwear & Collectibles.
Event overview
Move with Us is a program organized by SFA to promote a healthy lifestyle among community members through sport and brainstorming activities such as chess, ping pong, basketball and reading.
Event overview
Jake Paul vs. Tommy Fury, billed as The Truth, was a professional boxing match contested between Jake Paul and Tommy Fury. The Fury won by split decision.The fight sold over 800,000 PPV buys.
Event overview
  • Press conferences.
  • Opening ceremonies.
  • On-ground logistics.
  • Cyclist logistic management (travel, accommodation)
  • Marketing
Event overview
A team building event aiming at creating trust and connections, and increasing communication and planning skills, motivation and collaboration.
Event overview
Signature of MoU between the Saudi Sports for All and the UAE Sports for All Federations. Objective: to promote community sports development between both countries
Event overview
Annual all-staff meeting held by the Saudi Ministry of Sports.
Event overview
Jeddah hosted a heavyweight professional boxing match between WBA (Super), IBF, WBO, and IBO heavyweight champion, Oleksandr Usyk, and former heavyweight champion, Anthony Joshua.
Event overview
A two-day conference aimed at promoting a healthy and active lifestyle across the KSA.
Event overview
The OmegaPro Legends Cup (OLC) was the first ever game of football to be played under the Burj Khalifa with 23 of football’s biggest and ‘baddest’.
Event overview
Creation of window display for multiple Montblanc vitrines including Ramadan displays.
Event overview
The Saudi Ministry of Sport launched NAFES, an online licensing platform designed to encourage foreign sports investment and collaboration in the KSA.
Event overview

We delivered art festival event management for Al Murabaa Festival, a creative initiative providing local and regional artists with a platform to exhibit their work and connect with audiences.

Project Highlights

  • Venue and stage design
  • Event setup and production
  • Festival branding
Event overview

We delivered end-to-end cultural event management for the Poet’s Retreat in Ajman. The event brought together prominent poets and dignitaries to celebrate Emirati poetry, literary tradition, and cultural heritage.

Project Highlights

  • Heritage-inspired stage design and production
  • Custom award and trophy design
  • 3D mapping and visual content production
  • Event branding and guest journey
  • Traditional music and cultural performances
  • Dignitary and VIP guest management
  • On-site coordination and execution
Event overview

We designed, produced, and managed a Chinese New Year activation at the Mall of the Emirates. The themed stand combined authentic cultural experiences with an efficient visitor journey for the high volume of guests.

Project Highlights

  • Themed booth design and production
  • Chinese New Year décor and branding
  • Visitor journey and signage planning
  • Traditional calligraphy demonstrations
  • Chinese tea ceremony experiences
  • Crowd and queue management
  • On-site event coordination
Event overview

We delivered end-to-end corporate launch event management for the unveiling of BMW Group Middle East’s new training centre in Dubai during UAE Innovation Month. The event combined premium design, technical production, hospitality, and facility tours.

Project Highlights

  • Corporate launch planning and management
  • Premium event design
  • Hostess selection and coordination
  • Facility tour and guest movement planning
  • Presentation and technical setup
  • Event logistics and on-site coordination
  • Premium catering services
Event overview

We designed and managed an interactive pop-up exhibition booth for The National at the Mubadala World Tennis Championship in Abu Dhabi. The activation combined creative design, technology, and hospitality to deliver a memorable visitor experience.

Project Highlights

  • Pop-up booth design and production
  • Tennis ball swing photo opportunity
  • Augmented reality tennis experience
  • Interactive guest engagement
  • Hostess and hospitality services
  • On-site booth management
Event overview

We delivered sports and creative event management for the Saudi Tour 2019, the first professional cycling tour in Saudi Arabia. Working within a tight timeframe, our team supported the introduction of professional cycling to the Kingdom through strategic planning and coordinated execution.

Project Highlights

  • Professional cycling event management
  • Creative event planning
  • Event operations and coordination
  • Stakeholder and supplier management
  • On-site event execution
  • Delivery within a tight schedule
Event overview

We delivered end-to-end exhibition booth design and production for Mercedes Service Week at Dubai Festival City. The custom 15m × 10m space combined premium brand design with a functional layout for vehicle displays, customer service, and guest engagement.

Project Highlights

  • Custom exhibition booth design and production
  • Tinted glass windows and backlit 3D logos
  • Ten elevated vehicle display platforms
  • Service desks and reception area
  • Custom bar counter and guest space
  • Suspended Mercedes-Benz logo
  • Brand-focused space management
  • On-site setup and execution
Event overview
The Nou Project is Saudi Arabia’s first sneaker brand, breaking through the fashion norms of the region.
Event overview

We delivered the UNESCO Art Camp closing dinner at Ajman Heritage Museum. The culturally immersive evening brought together artists, dignitaries, and guests to celebrate peace, tolerance, and artistic expression.

Project Highlights

  • Closing dinner planning and management
  • Heritage-inspired event design
  • Emirati tablescaping and floral centrepieces
  • Authentic Emirati catering
  • Cultural performances and entertainment
  • Customised cultural giveaways
  • Guest hospitality and on-site coordination
Event overview

We delivered end-to-end Saudi National Day event management for Al Turki Holding. The celebration brought together employees, partners, and guests through cultural performances, live entertainment, and experiences inspired by the Kingdom’s heritage, unity, and progress.

Project Highlights

  • Saudi National Day event planning and management
  • Heritage-inspired event design and branding
  • Live performances and cultural entertainment
  • Artist liaison and coordination
  • Guest journey and programme curation
  • Vendor and supplier management
  • Audiovisual production, staging, and catering
  • Logistics, crowd management, and on-site operations
Event overview

We delivered end-to-end corporate launch event management for the grand opening of Huntsman Corporation’s new manufacturing site, followed by an exclusive gala dinner for VIP guests, partners, and industry leaders.

The experience combined immersive brand storytelling, technical production, and seamless guest management from the site opening to the evening celebration.

Project Highlights

  • Manufacturing site opening ceremony
  • Corporate gala dinner production
  • VIP guest journey and hospitality
  • Event and stage design
  • Immersive branding and 3D screen content
  • Show flow and stage management
  • Venue selection and management
  • Event logistics and on-site execution
Event overview

We delivered end-to-end inauguration event management for Al Bait Sharjah, a heritage landmark transformed into a luxury retreat. Inaugurated by H.H. Sheikh Dr. Sultan bin Muhammad Al Qasimi, the event combined cultural storytelling, technology, and VIP hospitality.

Project Highlights

  • Inauguration event design and execution
  • Immersive heritage storytelling
  • 3D mapping on the façade and interiors
  • Thematic guest journey through the hotel
  • VIP and media management
  • Promotional video production
  • Entertainment and event atmosphere
  • End-to-end event production
Event overview

We delivered end-to-end vehicle launch event management for the Gargash Mercedes-Benz Actros and Arocs launch in Ras Al Khaimah. The daytime event brought together industry leaders, clients, and media for a high-impact reveal showcasing the vehicles’ power, technology, and design.

Project Highlights

  • Vehicle launch concept and execution
  • Dramatic daytime vehicle reveal
  • Creative staging and visual effects
  • Event planning and logistics
  • Entertainment and technology integration
  • Guest and stakeholder coordination
  • End-to-end event production
Event overview

We delivered Ramadan decoration design and installation for Majid Al Futtaim’s Al Zahia Community. The outdoor installations combined cultural heritage with contemporary design, creating a warm and welcoming Ramadan atmosphere for residents and visitors.

Project Highlights

  • Ramadan decoration concept and design
  • Culturally inspired outdoor installations
  • Technical and structural drawings
  • Production and fabrication
  • Outdoor installation and setup
  • End-to-end project execution
Event overview

ECHO 2017 was a three-day art, design, and technology event created and launched by MICE International. As the region’s first hybrid art fair, it connected artists, scientists, technologists, businesses, galleries, and global thought leaders.

The event featured an Art Tech Fair, conferences, workshops, and a sound festival, exploring immersive design, creative technology, and Generative AI.

Project Highlights

  • Original event concept, creation, and execution
  • Art and technology exhibitions
  • Conferences and interactive workshops
  • Speaker curation and management
  • Sound festival and “See Sound” activation
  • Marketing, PR, and sponsor management
  • Registration and website management
  • Staff and volunteer coordination
  • End-to-end event production
Event overview

We delivered end-to-end sports event management for a Sports Innovation initiative focused on women’s empowerment in sport. The event combined creative design, interactive experiences, and technical production to support an engaging guest journey.

Project Highlights

  • Site inspection and technical planning
  • Plotting drawings and 3D event design
  • Visitor journey planning
  • Event branding and 2D creative design
  • Food and beverage management
  • Staff and on-site operations management
  • Interactive game recommendations
  • Audiovisual production
  • 3D screen animation and content production
  • Show calling and stage flow management
Event overview

We delivered end-to-end sports award ceremony management for the MBR Creative Sports Award, one of Dubai’s most prestigious sporting honours. The event recognised outstanding athletes and sports organisations at local, Arab, and international levels.

Project Highlights

  • Site inspection and technical planning
  • Plotting drawings and 3D event design
  • Visitor journey planning
  • Event branding and 2D creative design
  • Food and beverage management
  • Staff and on-site operations management
  • Interactive game recommendations
  • Audio and visual production
  • 3D screen animation and content production
  • Show calling and stage flow management
Event overview

We created a luxury invitation experience for Cartier’s Magicien Collection, designed exclusively for VVIP clients. The concept combined elegant printed invitation cards with bespoke video animation that reflected Cartier’s craftsmanship and the collection’s distinctive character.

Project Highlights

  • Luxury invitation concept development
  • Bespoke VVIP invitation cards
  • Video invitation animation
  • Jewellery-focused screen content
  • Creative design aligned with Cartier’s identity
  • Print and digital content production
Event overview

We delivered a three-day cycling event and sports activation for the Dubai Sports Council to promote the Dubai Tour, now known as the UAE Tour. The event engaged participants of all ages while promoting cycling, health, and fitness across the UAE community.

Project Highlights

  • Cycling race planning and organization
  • Participant registration management
  • Event promotion and marketing
  • On-site health and fitness activations
  • Event branding and creative design
  • Participant and spectator engagement
  • End-to-end sports event execution
Event overview

We delivered a luxury private dinner event in Dubai for Cartier’s Chinese New Year celebration at Hakkasan. The intimate gathering welcomed selected clients for an evening inspired by luxury, craftsmanship, and Chinese culture.

Project Highlights

  • Luxury dinner event planning and management
  • Bespoke scenic and floral design
  • VIP guest hospitality
  • Live entertainment
  • Exclusive branded giveaways
  • On-site coordination and execution
Event overview

We delivered end-to-end press conference event management for the Dubai Tour. Broadcast internationally, the conferences announced key sponsors and officially revealed the cycling route to the media and global audience.

Project Highlights

  • Creative press conference concepts
  • Sponsor announcement and reveal moments
  • Media engagement and coordination
  • Stage design, branding, and production
  • Show flow planning and management
  • Professional lighting design
  • 3D screen content and creative direction
  • End-to-end event execution
Event overview

We delivered end-to-end health and fitness festival management for ACTVET across all seven Emirates. The festival promoted healthy lifestyles through sports, educational activities, entertainment, and community engagement.

Project Highlights

  • Multi-city event planning and project management
  • Event design and production
  • Health and wellness activations
  • Community sports activities
  • Sponsor coordination and management
  • Food and beverage management
  • Entertainment programming
  • Sports calendar management across the UAE
  • End-to-end festival execution
Event overview

We delivered the Dubai Tour 2015 opening ceremony against the iconic backdrop of the Dubai Fountain. The event combined sports, entertainment, and technical production to launch the international cycling tour.

Project Highlights

  • Opening ceremony planning and management
  • Custom stage construction and setup
  • VIP tribune and hospitality services
  • Motorized screen reveal
  • Show integration with the Dubai Fountain
  • Entertainment programming and coordination
  • On-site production and event execution
Event overview

As the official event organizer, we delivered end-to-end sports event management for the AFC Futsal Championship in Dubai. Held under the leadership of the Dubai Sports Council and the Asian Football Confederation, the tournament welcomed leading teams from across Asia.

Project Highlights

  • Official tournament draw ceremony
  • Venue operations and management
  • Team and player logistics
  • Venue preparation and event branding
  • Volunteer recruitment and coordination
  • Security and crowd management
  • Ticketing and entry operations
  • End-to-end tournament execution
Event overview

We delivered a five-day UAE National Day celebration at JBR Walk, bringing the community together through cultural activities, entertainment, and interactive experiences. Every element reflected the UAE’s heritage, identity, and national pride.

Project Highlights

  • Five-day National Day event management
  • Event logistics and on-site coordination
  • UAE-inspired design, décor, and branding
  • Live entertainment and family activities
  • Interactive visitor activations
  • Cultural experiences celebrating Emirati heritage
  • End-to-end event execution
Event overview

We delivered end-to-end award ceremony event management for the Zayed International Prize for the Environment. The prestigious event honoured global leaders in environmental innovation and sustainability, welcoming Nobel Laureates, royalty, and international decision-makers.

Project Highlights

  • Video content, hero film, and 3D animation
  • 50-metre curved LED screen production
  • Event setup and technical production
  • Guest registration and hostess management
  • Run-of-show coordination
  • Event branding and media room setup
  • Cocktail reception and networking experience
  • End-to-end event execution
Event overview

We delivered end-to-end sports conference event management for the Dubai International Sports Conference (DISC), organized by the Dubai Sports Council. The event brought together football decision-makers, industry leaders, and global sports personalities.

Project Highlights

  • 3D screen content creation
  • Speaker liaison and coordination
  • Stage, scenic, and branding design
  • VVIP and security management
  • Registration and website management
  • Temporary structures and marketing materials
  • Gala dinner setup and production
  • End-to-end event execution
PETRONAS PAD REIGNITE 2026 Team Building Event 7 images

PETRONAS PAD REIGNITE 2026 Team Building Event

MICE International Events designed and delivered PETRONAS PAD REIGNITE 2026, a MasterChef-inspired team-building event at ICCA Abu Dhabi. The experience brought employees together through interactive cooking competitions, creative challenges, and collaborative activities to strengthen teamwork and team spirit.

Our end-to-end event management included creative concept development, event branding, themed installations, audiovisual production, interactive activities, hospitality, and on-site coordination, creating an engaging and memorable team-building experience.

Project Highlights:

  • End-to-end team-building event planning and management
  • MasterChef-inspired cooking competitions
  • Creative event branding and themed installations
  • Interactive trivia, Spin the Wheel, and Mystery Box challenges
  • Customised chef uniforms and team merchandise
  • Branded welcome arch, photo wall, and venue décor
  • Live audiovisual production and event coordination
  • Awards ceremony, hospitality, and guest transportation

In^X NEXT 2026 Future Workforce Forum 8 images

In^X NEXT 2026 Future Workforce Forum

MICE International Events designed and delivered In^X NEXT 2026 at ADNEC Centre Abu Dhabi, celebrating CERT’s 30-year legacy and the official launch of In^X Education. The forum brought together government, education, and industry leaders, featuring 16 strategic agreements, partner recognition, and discussions on the future of education and workforce development.

Our end-to-end event management included creative concept development, event branding, immersive storytelling, stage design, audiovisual production, interactive technology activations, VIP hospitality, and on-site execution, creating a seamless and engaging event experience.

Project Highlights

  • End-to-end event planning, production, and management
  • Creative concept development and event branding
  • Official In^X Education brand reveal
  • Circular stage with suspended four-sided LED cube
  • Immersive audiovisual production and animation
  • Four interactive academy experiences and AI technology activations
  • Interactive CERT 30-year legacy wall
  • 16 strategic MoU signings and recognition of 17 partners
  • Keynote presentations and leadership panel discussions
  • VIP hospitality, guest management, and event operations

e& and Qualcomm’s AI Laptop launch 5 images

e& and Qualcomm’s AI Laptop launch

We delivered end-to-end product launch event management for e& and Qualcomm’s AI Laptop launch. From venue selection and planning to technical production and guest experience, every detail was coordinated for a seamless event.

Project Highlights

  • Venue selection and setup
  • Audiovisual coordination
  • Show flow support
  • Presentation display management
  • Supplier and client coordination
  • End-to-end event execution

Scrub N MIA - Launch Experience 8 images

Scrub N MIA - Launch Experience

MICE International Events designed and delivered a fashion-led product launch event for Scrub N’s MIA collection. Combining a curated fashion show, interactive product experiences, and creative brand storytelling, the launch showcased the collection’s quality, functionality, and design while connecting guests with the brand.

Our product launch event management covered creative planning, branding, production, hospitality, entertainment, and on-site execution. Interactive brand activations included a scrub quality experience and a live lab coat water-resistance demonstration, complemented by permanent in-store experience installations.

Project Highlights

  • Fashion-led product launch for Scrub N’s MIA collection
  • Curated fashion show and collection presentation
  • Interactive brand activation showcasing scrub quality
  • Live lab coat water-resistance demonstration
  • Engaging guest journey and product discovery
  • Creative event branding and visual storytelling
  • Food, beverage, and entertainment coordination
  • Event content creation and media coverage
  • End-to-end product launch production and event management
  • Permanent in-store experience installations

Qualcomm at LEAP Exhibitions 9 images

Qualcomm at LEAP Exhibitions

MICE International Events provided end-to-end exhibition management for Qualcomm’s multi-day suite at LEAP in Riyadh, Saudi Arabia. Our team delivered a fully operational, branded exhibition environment supporting technology demonstrations, workshops, business meetings, panel discussions, and MOU signing ceremonies.

Our exhibition services covered suite setup, branded production, demo logistics, hospitality, transportation, and on-site coordination. From initial setup to final dismantling, we managed exhibition operations to ensure a seamless experience for Qualcomm and its guests.

Project Highlights

  • Multi-day exhibition suite setup and management at LEAP Riyadh
  • Branded exhibition environment and production
  • Interactive technology demonstration and workshop spaces
  • Business meeting coordination within the exhibition suite
  • Panel discussion and live programme support
  • MOU signing ceremony coordination
  • Exhibition hospitality and guest experience management
  • Dedicated transportation and shuttle coordination
  • Demo equipment logistics and on-site support
  • Professional exhibition photography and videography
  • End-to-end exhibition operations and dismantling

Qualcomm Soft Opening Ceremony 7 images

Qualcomm Soft Opening Ceremony

MICE International Events managed the soft-opening ceremony for Qualcomm’s new office in Riyadh, Saudi Arabia. Our team delivered end-to-end corporate event management, bringing together guest registration, branded event production, hospitality, media engagement, and an official ribbon-cutting ceremony.

From event planning and on-site coordination to office tours and venue handover, every element supported a seamless guest experience. The project demonstrates our capabilities in managing office opening ceremonies and corporate events in Riyadh.

Project Highlights

  • Professional office soft-opening ceremony in Riyadh, Saudi Arabia
  • Seamless guest arrival, registration, and reception management
  • Official ribbon-cutting ceremony planning and coordination
  • Office tour coordination and guest flow management
  • Integrated Qualcomm event branding and signage
  • Hospitality, food, and beverage coordination
  • Media engagement and social media content creation
  • Corporate event photography and videography coverage
  • Dedicated event staffing and on-site management
  • End-to-end event production, coordination, and venue handover

National Agriculture Center (NAC) 9 images

National Agriculture Center (NAC)

MICE International Events designed and delivered an immersive exhibition booth for the National Agriculture Center (NAC). The branded space showcased NAC’s vision, achievements, and future initiatives through interactive displays and a visitor journey designed to encourage engagement.

Our exhibition booth design and management covered creative branding, workshop and activity zones, consultation areas, and end-to-end project execution. The result was an exhibition experience that helped visitors explore NAC’s work and connect with its team.

Project Highlights

  • Immersive exhibition booth design and execution
  • Interactive visitor engagement experiences
  • Dedicated workshop and activity zones
  • NAC vision and mission showcase
  • Success story and achievement displays
  • Informative consultation areas
  • Exhibition branding and visual storytelling
  • End-to-end exhibition project management

Ministry of Climate Change and Environment (MOCCAE) 4 images

Ministry of Climate Change and Environment (MOCCAE)

MICE International Events supported the Ministry of Climate Change and Environment’s Partners Forum 2026, held on 2 June 2026. The forum brought together strategic partners from government and private entities to strengthen collaboration on sustainability, climate change, and biodiversity.

The programme recognised partners for their contributions during 2024 and 2025 and provided a platform to discuss upcoming national initiatives and projects. A dedicated networking area gave participating entities space to build connections and explore future partnerships.

Project Highlights

  • Strategic partners forum held on 2 June 2026
  • Participation from government and private entities
  • Recognition of partners’ contributions in 2024 and 2025
  • Discussions on upcoming sustainability initiatives
  • Focus on climate change and biodiversity projects
  • Dedicated partner networking area
  • Opportunities for cross-sector collaboration

Abu Dhabi Investment Office (ADIO) - MIITE 9 images

Abu Dhabi Investment Office (ADIO) - MIITE

MICE International Events delivered end-to-end exhibition pavilion design and management for the Abu Dhabi Investment Office (ADIO) at Make it in the Emirates 2026. Serving as ADIO’s strategic partner, our team designed, produced, and operated a double-decker pavilion aligned with its investment objectives and brand vision.

From concept development and visitor journey planning to fabrication, digital content, technology integration, and on-site execution, we delivered a fully integrated exhibition experience. The pavilion showcased Abu Dhabi’s industrial ambitions and created a platform for engagement among investors, manufacturers, and industry leaders. The project also received a Bronze award at the FRAME Awards 2026.

Project Highlights

  • Double-decker exhibition pavilion design and production
  • Exhibition concept development and visitor journey planning
  • Pavilion fabrication and branded environment
  • Digital content development and delivery
  • Technology integration and AV infrastructure
  • Stakeholder coordination and project management
  • On-site pavilion operations and execution
  • Investor, manufacturer, and industry engagement
  • Bronze award at the FRAME Awards 2026
  • End-to-end exhibition pavilion management

Sephora Suhoor Event 4 images

Sephora Suhoor Event

MICE International Events designed and delivered Sephora’s Ramadan Suhoor gathering, bringing together beauty, culture, and community in an elegant setting. The experience combined Sephora’s brand identity with the spirit of Ramadan through thoughtfully designed spaces, interactive brand experiences, and curated hospitality.

Our team provided end-to-end Suhoor event management, from concept development and event design to technical production, guest engagement, and on-site operations. Every element of the guest journey supported an inviting atmosphere where beauty, lifestyle, and storytelling came together.

Project Highlights

  • End-to-end Ramadan Suhoor event management
  • Creative concept and event design inspired by Sephora’s brand
  • Spaces reflecting the cultural spirit of Ramadan
  • Interactive brand experiences and guest engagement
  • Curated hospitality and welcoming guest journey
  • Photo opportunities and dedicated hospitality areas
  • Lighting, audiovisual, and technical production
  • Supplier coordination and on-site event operations
  • Seamless planning, production, and execution

Khalifa University – Iftar Gathering 8 images

Khalifa University – Iftar Gathering

MICE International Events managed the Khalifa University Iftar Gathering 2026, creating a warm and engaging Ramadan event. Our team coordinated the programme, guest activations, production crew, and presentation details to keep the evening running smoothly.

Project Highlights

  • Ramadan Iftar event planning and coordination
  • Interactive photo installation
  • “Under the Chair” raffle activation
  • Scratch card and raffle gift arrangements
  • Photography, videography, and live stream coordination
  • Emcee briefing and programme timing
  • Raffle gift packaging and presentation
  • On-site event management

ADIO – Trade & Industry Connect 2026 3 images

ADIO – Trade & Industry Connect 2026

MICE International Events delivered end-to-end conference and event management for ADIO’s inaugural Trade & Industry Connect 2026 at Yas Marina Circuit. The event brought together more than 500 leaders from government, manufacturing, exports, logistics, and global markets as part of ADIO’s Year of Trade.

Our team managed guest arrival, registration, VIP hospitality, production, and venue flow. An immersive LED tunnel showcased Abu Dhabi’s trade ambitions, while coordinated meeting, plenary, and networking spaces supported discussions throughout the event.

Project Highlights

  • Conference management for 500+ attendees
  • VIP arrival, parking, and shuttle coordination
  • Digital registration and guest flow management
  • 360° immersive LED tunnel and event branding
  • Plenary production, AV, and live interpretation support
  • Closed-door meeting and Majlis hospitality
  • Upper Deck networking and lunch experience
  • On-site staffing and end-to-end event execution

UCI Urban Cycling World Championships Riyadh 6 images

UCI Urban Cycling World Championships Riyadh

We delivered end-to-end sports event management for the five-day Urban Cycling World Championships 2025, held for the first time in Saudi Arabia. Our team transformed an undeveloped site at Boulevard City into a championship arena for athletes, officials, media, and fans.

From planning and venue construction to event operations and final dismantling, we managed the full experience.

Project Highlights

  • Turnkey sports event planning and production
  • Championship venue design and construction
  • Temporary structures, infrastructure, and logistics
  • Transportation, security, and crowd management
  • Ticketing, accreditation, and staffing
  • Branding, technology, and on-site activations
  • Hospitality, food and beverage, and entertainment
  • Five-day operations and venue clearing

Gucci – VIP Guest Experience 3 images

Gucci – VIP Guest Experience

We curated a luxury VIP concierge experience in Saudi Arabia for a Gucci guest. The personalised itinerary combined private transportation, refined dining, and cultural activities, with every detail coordinated from arrival to departure.

Our concierge team provided 24-hour support, managing reservations, special requests, and itinerary changes with care and discretion.

Project Highlights

  • Personalised luxury itinerary in Saudi Arabia
  • Private transport and transfer coordination
  • Premium restaurant reservations
  • Curated cultural activities
  • 24-hour VIP concierge support
  • Real-time itinerary adjustments
  • Discreet, end-to-end guest management

BARPA – Product Launch & Gala Dinner 4 images

BARPA – Product Launch & Gala Dinner

We delivered end-to-end product launch event management for BARPA’s product launch and gala dinner. From venue selection and creative direction to production and guest logistics, our team created an experience that reflected BARPA’s brand.

The evening featured a branded arrival space, an immersive VR product reveal, a four-course dinner, and live entertainment.

Project Highlights

  • Venue selection and product launch planning
  • Branded mirror arch and guest photo opportunity
  • Immersive VR product reveal
  • Custom menus, beverages, napkins, and trophies
  • Décor, tablescaping, lighting, and audiovisual production
  • Luxury limousine pickups
  • Four-course gala dinner and live drink stations
  • DJ entertainment and on-site event management

Petronas – Family Gathering 9 images

Petronas – Family Gathering

We planned and delivered the Petronas Family Gathering on Al Maya Island, bringing employees and their families together for a day of games, food, and relaxation. Inspired by the “Dolce La Vita” theme, the event created a colourful island experience for guests of all ages.

Our team managed the corporate family day event from invitations and boat transfers to island setup, activities, and on-site coordination.

Project Highlights

  • Corporate family day planning and management
  • “Dolce La Vita” themed décor and event setup
  • Boat transfers and island logistics
  • Welcome drinks, food, and beverages
  • Inflatable play zones for children
  • Giant Wood Blocks and Snakes & Ladders
  • Beachfront seating and relaxation areas
  • Family gift hampers
  • Invitations, reminders, and on-site guest coordination

Federal Tax Authority- Team Gathering 10 images

Federal Tax Authority- Team Gathering

We delivered the Federal Tax Authority’s all-staff corporate event in the UAE, bringing together more than 800 employees for an evening of recognition and shared purpose. The programme celebrated team achievements and connected employees’ work to the Authority’s mission.

Our team managed event planning, guest communications, logistics, technical production, and on-site execution. Branded installations and interactive experiences welcomed guests before the main programme and awards ceremony.

Project Highlights

  • Corporate staff event management for 800+ attendees
  • Personalised invitations, RSVPs, and reminders
  • Branded welcome tunnel and pre-function hospitality
  • Success Wall, mirror, and phone activations
  • Intro animation, speeches, and video presentation
  • Live entertainment and employee awards ceremony
  • Event logistics, production, and on-site coordination

FTA Emirati Women’s Day 5 images

FTA Emirati Women’s Day

We designed and delivered the Federal Tax Authority’s Emirati Women’s Day celebration in the UAE. Guided by the theme “Hand in Hand, We Celebrate 50 Years,” the event honoured the contributions of Emirati women through heritage-inspired design, storytelling, and guest experiences.

Our team managed the event from concept and visual previews to stage production, hospitality, catering, and on-site execution.

Project Highlights

  • End-to-end Emirati Women’s Day event management
  • Heritage-inspired stage and event design
  • Branded visuals and storytelling
  • 3D previews and design mock-ups
  • Performances and interactive guest experiences
  • Guest hospitality and on-site coordination
  • Catering by chef Moza Almatrooshi and Ballad

WYNN FF&E - Ground Breaking Ceremony 9 images

WYNN FF&E - Ground Breaking Ceremony

We delivered end-to-end groundbreaking ceremony event management for WYNN, marking the start of a major new development. Our team planned and executed an elegant ceremony that reflected Wynn’s brand and the significance of the occasion.

Project Highlights

  • Groundbreaking ceremony planning and management
  • Event logistics and on-site coordination
  • Custom staging and branded elements
  • Elegant event design and décor
  • Production and ceremony execution
  • Post-event wrap-up and production support

ESAB Facility - SOFT OPENING 6 images

ESAB Facility - SOFT OPENING

We managed the ESAB facility soft launch in Dammam, Saudi Arabia, welcoming the company’s global managers and senior executives. Our team planned and delivered a branded corporate launch experience, coordinating the venue setup, guest arrival, hospitality, and technical support.

Project Highlights

  • Corporate soft launch event management in Dammam
  • Client consultation and event planning
  • Venue layout and guest flow coordination
  • ESAB branding, outdoor flags, and media wall
  • Décor, furniture, and plinth arrangements
  • Food and beverage services
  • Event staffing, photography, and logistics
  • On-site coordination and technical support

Khalifa University - Iftar Gathering 4 images

Khalifa University - Iftar Gathering

We planned and delivered Khalifa University’s Ramadan Iftar event, combining a live sand art performance with interactive activities for guests. Our team managed the programme, gifting, photography, videography, and on-site coordination to keep the evening running smoothly.

Project Highlights

  • Ramadan Iftar event planning and management
  • Live sand art performance
  • Interactive photo booth
  • On-stage games and raffles
  • Guest gift selection, packaging, and distribution
  • Photography and videography coverage
  • High-resolution photo and video deliverables
  • On-site event coordination

Celebrating Ramadan: Suhoor for UAE Media Council

Celebrating Ramadan: Suhoor for UAE Media Council

Event Overview: We were honored to be entrusted with managing and executing a beautiful Suhoor event in the UAE. Our team worked tirelessly to ensure every detail was taken care of, providing a seamless experience for our clients and guests. Full-Service Event Management: From initial consultation to final execution, we took charge of all aspects of the event, ensuring that the entire process ran smoothly. This included venue selection, event decor, tablescaping, logistics, guest management, and overall coordination. Event Design & Décor: Our creative team designed an elegant and culturally significant decor, capturing the essence of Ramadan while offering a contemporary twist. The atmosphere was tailored to ensure a comfortable, luxurious, and inviting ambiance for all attendees.

A Hag Al Laila Activation - Dubai, UAE 2025

A Hag Al Laila Activation - Dubai, UAE 2025

Celebrating Tradition: At MICE International, we specialize in crafting immersive cultural experiences that honor tradition and bring it to life in meaningful ways. As part of our MICE Pop-Up Division, we recently designed and executed a Hag Al Laila activation for two UAE media offices in Dubai and Abu Dhabi—celebrating the traditional way of welcoming Ramadan. Engaging Office Activations: The activation was designed to engage and delight employees, creating an atmosphere that was both warm and authentic while introducing a modern pop-up experience. From the atmosphere and scenic design concept to gift sourcing and seamless setup, our team made sure every element reflected the essence of this cherished tradition. Our Approach to Cultural Storytelling: We believe in curating experiences that connect, inspire, and engage. Whether it's a cultural activation, corporate engagement, or large-scale public event, our deep expertise in the MICE sector ensures every project is delivered with precision, creativity, and a personal touch.

Saudi Cup 2025 Press Conferences

Saudi Cup 2025 Press Conferences

Event Management at the Saudi Cup: MICE had the privilege of organizing all the press conferences for the Saudi Cup 2025, from race week leading up to the main event. This was a monumental opportunity to be a part of one of the Kingdom’s most prestigious sporting events. Immersing in Horse Racing: Through this experience, our team furthered their insights into the world of horse racing, delving into a sport with a rich history and a passionate global following. This involvement enriched our understanding of the sport and the significant role it plays in the Kingdom's culture. Acknowledging the Trust of JCSA: A sincere thank you to the Jockey Club of Saudi Arabia (JCSA) for entrusting us with the responsibility of managing these key moments. Their confidence in our team made this experience all the more rewarding.

Qualcomm’s Developer Event 8 images

Qualcomm’s Developer Event

Partnership with Qualcomm: MICE is proud to have partnered with Qualcomm to deliver end-to-end event management solutions, ensuring the flawless execution of their vision across multiple prestigious platforms. LEAP 2025: At LEAP 2025, we managed the logistics for Qualcomm’s Developer Event and the ALLAM AI Launch. Our team ensured a smooth and impactful experience, elevating the space with Qualcomm branding and transforming the suites area into a fully immersive Qualcomm environment. World Government Summit: We facilitated the setup for Qualcomm’s tech demos at the World Government Summit, creating an engaging and interactive showcase for their cutting-edge innovations. Acknowledgment: A huge thank you to Qualcomm and Burson for entrusting us with these significant moments. We’re excited about the future opportunities to collaborate and shape the future of technology events.

AlUla Tour 2025 - Press Conference 4 images

AlUla Tour 2025 - Press Conference

Event Management Support: MICE had the privilege of supporting Burson in organizing and bringing to life the press conference launch for the 2025 AlUla Tour under the patronage of the Ministry of Sport – وزارة الرياضة and saudi cycling federation The event set the stage for the upcoming race, highlighting AlUla’s growing significance as a cycling destination. Key Collaborations: The press conference was led by key stakeholders, including The Royal Commission for AlUla and the Saudi Cycling Federation (الاتحاد السعودي للدراجات). These organizations underscored how the AlUla Tour is shaping the future of the region—both as a premier cycling hub and as a city investing in cycling infrastructure.

Al Murabba Arts Festival - Second edition 1 image

Al Murabba Arts Festival - Second edition

In its second edition, the Al Murabbaa Art Fair illuminated the Ajman arts scene, standing as a testament to the transformative power of art and culture. This vibrant and emerging art fair not only uplifts a thriving community of artists but also creates a space where creativity becomes a shared celebration, fostering reflection, connection, and inspiration. Set in the heart of the Ajman Heritage District, the experience seamlessly intertwined the nostalgia of the past with the innovation of the present. The 3km stretch from the Corniche to the Heritage Center transformed into a labyrinth of discovery, where each corner revealed stories woven into the rich cultural fabric of Ajman. The Ajman Tourism Development Department proves in its second edition its strength in curating an extraordinary event that celebrates the essence of art and culture while supporting the creative economy at its core.

ATM Exhibition - MICE LeVoyage Platform Launch

ATM Exhibition - MICE LeVoyage Platform Launch

MICE le voyage launched its new platform, MICE Global, at the ATM Exhibition in World Trade Center.

Roger Dubuis Ramadan Vitrine

Roger Dubuis Ramadan Vitrine

Roger Dubuis’ boutique in the hectic Dubai Mall is the future of hyper horology. The vitrine of the state-of-the-art boutique was home to a special design celebrating Ramadan.

Al Deera Kids Carnival 6 images

Al Deera Kids Carnival

The event aimed at creating a new destination for kids and families, activating the Heritage District of Ajman and providing accessible entertainment and fun activities for all.

Youbetterfly - Store Opening

Youbetterfly - Store Opening

Opening of UAE’s 1st consignment store selling the most sought-after Sneakers, Streetwear & Collectibles.

Move With us 5 images

Move With us

Move with Us is a program organized by SFA to promote a healthy lifestyle among community members through sport and brainstorming activities such as chess, ping pong, basketball and reading.

The Truth - Jake Paul vs Tommy Fury

The Truth - Jake Paul vs Tommy Fury

Jake Paul vs. Tommy Fury, billed as The Truth, was a professional boxing match contested between Jake Paul and Tommy Fury. The Fury won by split decision.The fight sold over 800,000 PPV buys.

Saudi Tour - Al Ula 5 images

Saudi Tour - Al Ula

  • Press conferences.
  • Opening ceremonies.
  • On-ground logistics.
  • Cyclist logistic management (travel, accommodation)
  • Marketing

Huntsman Conference Trip 2023

Huntsman Conference Trip 2023

A team building event aiming at creating trust and connections, and increasing communication and planning skills, motivation and collaboration.

Saudi Emirati Youth Conference 4 images

Saudi Emirati Youth Conference

Signature of MoU between the Saudi Sports for All and the UAE Sports for All Federations. Objective: to promote community sports development between both countries

Townhall Event - Ministry of Sports KSA 4 images

Townhall Event - Ministry of Sports KSA

Annual all-staff meeting held by the Saudi Ministry of Sports.

Rage On the Red Sea - Usyk Vs Joshua 5 images

Rage On the Red Sea - Usyk Vs Joshua

Jeddah hosted a heavyweight professional boxing match between WBA (Super), IBF, WBO, and IBO heavyweight champion, Oleksandr Usyk, and former heavyweight champion, Anthony Joshua.

Lifestyle Enhancement Conference 5 images

Lifestyle Enhancement Conference

A two-day conference aimed at promoting a healthy and active lifestyle across the KSA.

Omega Pro - Legends Cup 5 images

Omega Pro - Legends Cup

The OmegaPro Legends Cup (OLC) was the first ever game of football to be played under the Burj Khalifa with 23 of football’s biggest and ‘baddest’.

Montblanc - Vitrine design

Montblanc - Vitrine design

Creation of window display for multiple Montblanc vitrines including Ramadan displays.

NAFES Licensing Launch Event 4 images

NAFES Licensing Launch Event

The Saudi Ministry of Sport launched NAFES, an online licensing platform designed to encourage foreign sports investment and collaboration in the KSA.

Al Murabaa Art Festival - 1st edition 5 images

Al Murabaa Art Festival - 1st edition

We delivered art festival event management for Al Murabaa Festival, a creative initiative providing local and regional artists with a platform to exhibit their work and connect with audiences.

Project Highlights

  • Venue and stage design
  • Event setup and production
  • Festival branding

Poet's Retreat in Ajman 5 images

Poet's Retreat in Ajman

We delivered end-to-end cultural event management for the Poet’s Retreat in Ajman. The event brought together prominent poets and dignitaries to celebrate Emirati poetry, literary tradition, and cultural heritage.

Project Highlights

  • Heritage-inspired stage design and production
  • Custom award and trophy design
  • 3D mapping and visual content production
  • Event branding and guest journey
  • Traditional music and cultural performances
  • Dignitary and VIP guest management
  • On-site coordination and execution

Celebrating Chinese New Year at Mall of the Emirates

Celebrating Chinese New Year at Mall of the Emirates

We designed, produced, and managed a Chinese New Year activation at the Mall of the Emirates. The themed stand combined authentic cultural experiences with an efficient visitor journey for the high volume of guests.

Project Highlights

  • Themed booth design and production
  • Chinese New Year décor and branding
  • Visitor journey and signage planning
  • Traditional calligraphy demonstrations
  • Chinese tea ceremony experiences
  • Crowd and queue management
  • On-site event coordination

BMW Group Middle East’s New Training Centre Unveiling 4 images

BMW Group Middle East’s New Training Centre Unveiling

We delivered end-to-end corporate launch event management for the unveiling of BMW Group Middle East’s new training centre in Dubai during UAE Innovation Month. The event combined premium design, technical production, hospitality, and facility tours.

Project Highlights

  • Corporate launch planning and management
  • Premium event design
  • Hostess selection and coordination
  • Facility tour and guest movement planning
  • Presentation and technical setup
  • Event logistics and on-site coordination
  • Premium catering services

The National at Mubadala World Tennis Championship 4 images

The National at Mubadala World Tennis Championship

We designed and managed an interactive pop-up exhibition booth for The National at the Mubadala World Tennis Championship in Abu Dhabi. The activation combined creative design, technology, and hospitality to deliver a memorable visitor experience.

Project Highlights

  • Pop-up booth design and production
  • Tennis ball swing photo opportunity
  • Augmented reality tennis experience
  • Interactive guest engagement
  • Hostess and hospitality services
  • On-site booth management

Saudi Tour 2019 – Pioneering Professional Cycling in Riyadh 4 images

Saudi Tour 2019 – Pioneering Professional Cycling in Riyadh

We delivered sports and creative event management for the Saudi Tour 2019, the first professional cycling tour in Saudi Arabia. Working within a tight timeframe, our team supported the introduction of professional cycling to the Kingdom through strategic planning and coordinated execution.

Project Highlights

  • Professional cycling event management
  • Creative event planning
  • Event operations and coordination
  • Stakeholder and supplier management
  • On-site event execution
  • Delivery within a tight schedule

Mercedes Service Week 3 images

Mercedes Service Week

We delivered end-to-end exhibition booth design and production for Mercedes Service Week at Dubai Festival City. The custom 15m × 10m space combined premium brand design with a functional layout for vehicle displays, customer service, and guest engagement.

Project Highlights

  • Custom exhibition booth design and production
  • Tinted glass windows and backlit 3D logos
  • Ten elevated vehicle display platforms
  • Service desks and reception area
  • Custom bar counter and guest space
  • Suspended Mercedes-Benz logo
  • Brand-focused space management
  • On-site setup and execution

The Nou Project

The Nou Project

The Nou Project is Saudi Arabia’s first sneaker brand, breaking through the fashion norms of the region.

UNESCO Art Camp – Closing Dinner 5 images

UNESCO Art Camp – Closing Dinner

We delivered the UNESCO Art Camp closing dinner at Ajman Heritage Museum. The culturally immersive evening brought together artists, dignitaries, and guests to celebrate peace, tolerance, and artistic expression.

Project Highlights

  • Closing dinner planning and management
  • Heritage-inspired event design
  • Emirati tablescaping and floral centrepieces
  • Authentic Emirati catering
  • Cultural performances and entertainment
  • Customised cultural giveaways
  • Guest hospitality and on-site coordination

Al Turki Holding - Saudi National Day Celebration 4 images

Al Turki Holding - Saudi National Day Celebration

We delivered end-to-end Saudi National Day event management for Al Turki Holding. The celebration brought together employees, partners, and guests through cultural performances, live entertainment, and experiences inspired by the Kingdom’s heritage, unity, and progress.

Project Highlights

  • Saudi National Day event planning and management
  • Heritage-inspired event design and branding
  • Live performances and cultural entertainment
  • Artist liaison and coordination
  • Guest journey and programme curation
  • Vendor and supplier management
  • Audiovisual production, staging, and catering
  • Logistics, crowd management, and on-site operations

Huntsman Corporation – Manufacturing Site Launch & Gala Dinner 5 images

Huntsman Corporation – Manufacturing Site Launch & Gala Dinner

We delivered end-to-end corporate launch event management for the grand opening of Huntsman Corporation’s new manufacturing site, followed by an exclusive gala dinner for VIP guests, partners, and industry leaders.

The experience combined immersive brand storytelling, technical production, and seamless guest management from the site opening to the evening celebration.

Project Highlights

  • Manufacturing site opening ceremony
  • Corporate gala dinner production
  • VIP guest journey and hospitality
  • Event and stage design
  • Immersive branding and 3D screen content
  • Show flow and stage management
  • Venue selection and management
  • Event logistics and on-site execution

Sultan Al Qasimi Inaugurates Al Bait Sharjah 4 images

Sultan Al Qasimi Inaugurates Al Bait Sharjah

We delivered end-to-end inauguration event management for Al Bait Sharjah, a heritage landmark transformed into a luxury retreat. Inaugurated by H.H. Sheikh Dr. Sultan bin Muhammad Al Qasimi, the event combined cultural storytelling, technology, and VIP hospitality.

Project Highlights

  • Inauguration event design and execution
  • Immersive heritage storytelling
  • 3D mapping on the façade and interiors
  • Thematic guest journey through the hotel
  • VIP and media management
  • Promotional video production
  • Entertainment and event atmosphere
  • End-to-end event production

Gargash Mercedes-Benz Actros & Arocs Launch 3 images

Gargash Mercedes-Benz Actros & Arocs Launch

We delivered end-to-end vehicle launch event management for the Gargash Mercedes-Benz Actros and Arocs launch in Ras Al Khaimah. The daytime event brought together industry leaders, clients, and media for a high-impact reveal showcasing the vehicles’ power, technology, and design.

Project Highlights

  • Vehicle launch concept and execution
  • Dramatic daytime vehicle reveal
  • Creative staging and visual effects
  • Event planning and logistics
  • Entertainment and technology integration
  • Guest and stakeholder coordination
  • End-to-end event production

MAF - Al Zahia - Ramadan Installations

MAF - Al Zahia - Ramadan Installations

We delivered Ramadan decoration design and installation for Majid Al Futtaim’s Al Zahia Community. The outdoor installations combined cultural heritage with contemporary design, creating a warm and welcoming Ramadan atmosphere for residents and visitors.

Project Highlights

  • Ramadan decoration concept and design
  • Culturally inspired outdoor installations
  • Technical and structural drawings
  • Production and fabrication
  • Outdoor installation and setup
  • End-to-end project execution

MICE IP Event ECHO 3 images

MICE IP Event ECHO

ECHO 2017 was a three-day art, design, and technology event created and launched by MICE International. As the region’s first hybrid art fair, it connected artists, scientists, technologists, businesses, galleries, and global thought leaders.

The event featured an Art Tech Fair, conferences, workshops, and a sound festival, exploring immersive design, creative technology, and Generative AI.

Project Highlights

  • Original event concept, creation, and execution
  • Art and technology exhibitions
  • Conferences and interactive workshops
  • Speaker curation and management
  • Sound festival and “See Sound” activation
  • Marketing, PR, and sponsor management
  • Registration and website management
  • Staff and volunteer coordination
  • End-to-end event production

13th Dubai International Symposium for Sports Creativity

13th Dubai International Symposium for Sports Creativity

We delivered end-to-end sports event management for a Sports Innovation initiative focused on women’s empowerment in sport. The event combined creative design, interactive experiences, and technical production to support an engaging guest journey.

Project Highlights

  • Site inspection and technical planning
  • Plotting drawings and 3D event design
  • Visitor journey planning
  • Event branding and 2D creative design
  • Food and beverage management
  • Staff and on-site operations management
  • Interactive game recommendations
  • Audiovisual production
  • 3D screen animation and content production
  • Show calling and stage flow management

MBR Creative Awards Symposium

MBR Creative Awards Symposium

We delivered end-to-end sports award ceremony management for the MBR Creative Sports Award, one of Dubai’s most prestigious sporting honours. The event recognised outstanding athletes and sports organisations at local, Arab, and international levels.

Project Highlights

  • Site inspection and technical planning
  • Plotting drawings and 3D event design
  • Visitor journey planning
  • Event branding and 2D creative design
  • Food and beverage management
  • Staff and on-site operations management
  • Interactive game recommendations
  • Audio and visual production
  • 3D screen animation and content production
  • Show calling and stage flow management

Cartier Magicien Collection Invitations 4 images

Cartier Magicien Collection Invitations

We created a luxury invitation experience for Cartier’s Magicien Collection, designed exclusively for VVIP clients. The concept combined elegant printed invitation cards with bespoke video animation that reflected Cartier’s craftsmanship and the collection’s distinctive character.

Project Highlights

  • Luxury invitation concept development
  • Bespoke VVIP invitation cards
  • Video invitation animation
  • Jewellery-focused screen content
  • Creative design aligned with Cartier’s identity
  • Print and digital content production

Mini Dubai Tour - UAE Tour Cycling Activation 4 images

Mini Dubai Tour - UAE Tour Cycling Activation

We delivered a three-day cycling event and sports activation for the Dubai Sports Council to promote the Dubai Tour, now known as the UAE Tour. The event engaged participants of all ages while promoting cycling, health, and fitness across the UAE community.

Project Highlights

  • Cycling race planning and organization
  • Participant registration management
  • Event promotion and marketing
  • On-site health and fitness activations
  • Event branding and creative design
  • Participant and spectator engagement
  • End-to-end sports event execution

Cartier - Chinese New Year’s VIP Dinner 4 images

Cartier - Chinese New Year’s VIP Dinner

We delivered a luxury private dinner event in Dubai for Cartier’s Chinese New Year celebration at Hakkasan. The intimate gathering welcomed selected clients for an evening inspired by luxury, craftsmanship, and Chinese culture.

Project Highlights

  • Luxury dinner event planning and management
  • Bespoke scenic and floral design
  • VIP guest hospitality
  • Live entertainment
  • Exclusive branded giveaways
  • On-site coordination and execution

Dubai Cycling Tour Press Conference 4 images

Dubai Cycling Tour Press Conference

We delivered end-to-end press conference event management for the Dubai Tour. Broadcast internationally, the conferences announced key sponsors and officially revealed the cycling route to the media and global audience.

Project Highlights

  • Creative press conference concepts
  • Sponsor announcement and reveal moments
  • Media engagement and coordination
  • Stage design, branding, and production
  • Show flow planning and management
  • Professional lighting design
  • 3D screen content and creative direction
  • End-to-end event execution

The UAE Health & Fitness Fun Festival 5 images

The UAE Health & Fitness Fun Festival

We delivered end-to-end health and fitness festival management for ACTVET across all seven Emirates. The festival promoted healthy lifestyles through sports, educational activities, entertainment, and community engagement.

Project Highlights

  • Multi-city event planning and project management
  • Event design and production
  • Health and wellness activations
  • Community sports activities
  • Sponsor coordination and management
  • Food and beverage management
  • Entertainment programming
  • Sports calendar management across the UAE
  • End-to-end festival execution

Dubai Cycling Tour Opening Ceremony 4 images

Dubai Cycling Tour Opening Ceremony

We delivered the Dubai Tour 2015 opening ceremony against the iconic backdrop of the Dubai Fountain. The event combined sports, entertainment, and technical production to launch the international cycling tour.

Project Highlights

  • Opening ceremony planning and management
  • Custom stage construction and setup
  • VIP tribune and hospitality services
  • Motorized screen reveal
  • Show integration with the Dubai Fountain
  • Entertainment programming and coordination
  • On-site production and event execution

AFC Futsal Championship 4 images

AFC Futsal Championship

As the official event organizer, we delivered end-to-end sports event management for the AFC Futsal Championship in Dubai. Held under the leadership of the Dubai Sports Council and the Asian Football Confederation, the tournament welcomed leading teams from across Asia.

Project Highlights

  • Official tournament draw ceremony
  • Venue operations and management
  • Team and player logistics
  • Venue preparation and event branding
  • Volunteer recruitment and coordination
  • Security and crowd management
  • Ticketing and entry operations
  • End-to-end tournament execution

JBR, The Walk - National Day Celebration 4 images

JBR, The Walk - National Day Celebration

We delivered a five-day UAE National Day celebration at JBR Walk, bringing the community together through cultural activities, entertainment, and interactive experiences. Every element reflected the UAE’s heritage, identity, and national pride.

Project Highlights

  • Five-day National Day event management
  • Event logistics and on-site coordination
  • UAE-inspired design, décor, and branding
  • Live entertainment and family activities
  • Interactive visitor activations
  • Cultural experiences celebrating Emirati heritage
  • End-to-end event execution

Zayed International Prize for the Environment 5 images

Zayed International Prize for the Environment

We delivered end-to-end award ceremony event management for the Zayed International Prize for the Environment. The prestigious event honoured global leaders in environmental innovation and sustainability, welcoming Nobel Laureates, royalty, and international decision-makers.

Project Highlights

  • Video content, hero film, and 3D animation
  • 50-metre curved LED screen production
  • Event setup and technical production
  • Guest registration and hostess management
  • Run-of-show coordination
  • Event branding and media room setup
  • Cocktail reception and networking experience
  • End-to-end event execution

Dubai International Sports Conference & Globesoccer Gala dinner 6 images

Dubai International Sports Conference & Globesoccer Gala dinner

We delivered end-to-end sports conference event management for the Dubai International Sports Conference (DISC), organized by the Dubai Sports Council. The event brought together football decision-makers, industry leaders, and global sports personalities.

Project Highlights

  • 3D screen content creation
  • Speaker liaison and coordination
  • Stage, scenic, and branding design
  • VVIP and security management
  • Registration and website management
  • Temporary structures and marketing materials
  • Gala dinner setup and production
  • End-to-end event execution

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Sculpting motion, making dreams move. Experiences that
echo dreams.

Sculpting motion, making dreams move. Experiences that
echo dreams.

Services

Event Management

Event Management

At MICE International, we create and manage corporate events that communicate your brand’s message, engage your audience, and deliver measurable impact. From leadership conferences and gala dinners to employee celebrations, award ceremonies, product launches, and executive meetings, every detail is planned and executed with precision.

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Forum & Conference Event Management

Forum & Conference Event Management

We take immense pride in our expertise as global conference planners, offering unparalleled forum and conference management services. Our comprehensive services include opening and closing ceremonies, programming, speaker management, content creation and event space design. We strive to infuse creativity and innovation in your events. We ensure that every element aligns with your vision and objectives and helps build an environment fostering network opportunities, while optimising costs and enhancing attendee satisfaction.

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Retail Experience

Retail Experience

MICE International is the premier destination for crafting exceptional and unforgettable retail events. Our portfolio boasts successful collaborations with luxury boutiques, high-end jewellery, clothing and footwear brands, and renowned sports labels. From dazzling product launches to enticing promotions, joyous celebrations and captivating window-themed designs, we ensure that your brand’s vision comes to life with an unparalleled flair. When you choose Mice International, you gain access to a comprehensive suite of services meticulously designed to exceed your expectations

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Content Creation & 3D Mapping Solutions

Content Creation & 3D Mapping Solutions

MICE International creates holographic content and 3D projection mapping that captivate audiences and elevate your event’s atmosphere. From live events and corporate presentations to interactive installations, we craft custom visual experiences engineered to be remembered.

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Exhibition Stand Design Management

Exhibition Stand Design Management

MICE International designs and manages distinctive exhibition stands that attract attention, communicate your brand story, and create meaningful visitor engagement. From custom-built stands and interactive displays to corporate pavilions and branded exhibition spaces, we transform ideas into memorable physical experiences.

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Sports Event Management

Sports Event Management

MICE International plans and delivers sports events that unite athletes, spectators, sponsors, and communities. From corporate tournaments and community competitions to large-scale sporting events and fan experiences, we deliver dynamic, expertly managed events tailored to every audience.

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Product Launch & Brand Activations

Product Launch & Brand Activations

MICE International creates immersive product launches and brand activations that capture attention, encourage participation, and build meaningful connections between brands and their audiences. From exclusive launch events and retail activations to pop-up experiences, roadshows, and experiential campaigns, every concept is designed to bring your brand story to life.

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Event Technology & AV Solutions

Event Technology & AV Solutions

MICE International integrates event technology and AI solutions that streamline registration, elevate engagement, and sharpen every guest touchpoint. From smart badging and live AV to interactive digital tools, we make events run smarter.

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Corporate Event Management

Corporate Event Management

MICE International plans and manages events of every scale and kind — corporate, cultural, government, and public — across the UAE and Saudi Arabia. From concept and creative design to production, logistics, and on-site execution, we handle every detail so your event runs seamlessly from start to finish.

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Ready to elevate your event? Reach out
and let's make magic happen.

Ready to elevate your event? Reach out
and let's make magic happen.

CONTACT

MICE International team at the Lifestyle Enhancement Conference

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The Binary Tower by Omniyat - Building No. 1, P4-18, Business Bay, Dubai, UAE

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3136 شارع أبي جعفر المنصور، Ghirnatah, 7377, Riyadh 13241

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Frequently Asked Questions

What does MICE International do?

We're an event management company based in Dubai, delivering corporate conferences, government forums, exhibitions, product launches, and large-scale sporting and public events across the UAE and Saudi Arabia. Since founding in 2011, we've worked with clients ranging from Gucci and Cartier to the UAE Federal Tax Authority and Abu Dhabi Investment Office — treating every brief, big or small, as a chance to design something memorable.

Where does MICE International operate?

We operate primarily across the UAE and Saudi Arabia, with delivered events in Dubai, Abu Dhabi, Ajman, Ras Al Khaimah, Riyadh, Jeddah, Dammam, and AlUla. Our home base is Dubai, and our deep understanding of the GCC market shapes how we plan every event, from permits and vendors to cultural nuance.

What types of events does MICE International manage?

We manage six core categories: corporate event management, exhibition stand design, forum and conference management, sports event management, product launches and brand activations, and event technology and AI solutions. Whether it's a government summit for 500+ delegates or a boutique product launch for VVIP clients, our team runs the full scope end-to-end.

How long has MICE International been in business?

We were founded in 2011, giving us over a decade of hands-on experience in the GCC events industry. In that time we've delivered projects for governments, global luxury brands, and civil society organizations — a track record that shapes how we plan for scale, risk, and cultural context today.

Who are some of MICE International's clients?

We've worked with global brands including Gucci, Cartier, Qualcomm, BMW, Mercedes-Benz, Wynn, Sephora, Petronas, and Roger Dubuis, alongside government and public-sector entities like the UAE Federal Tax Authority, the Abu Dhabi Investment Office (ADIO), the Ministry of Climate Change and Environment (MOCCAE), Saudi Arabia's Ministry of Sport, and the Dubai Sports Council. Each relationship has pushed us to adapt our craft to a different kind of story.

Does MICE International handle government and public-sector events?

Yes — public-sector work is a significant part of what we do. We've delivered national gatherings for over 800 staff for the Federal Tax Authority, run the ADIO pavilion at Make it in the Emirates 2026, and managed the UCI Urban Cycling World Championships in Riyadh as a full turnkey operation, covering everything from crowd management to accreditation.

Can MICE International manage large-scale sporting events?

Yes. We've delivered full-scope sports event management for events including the UCI Urban Cycling World Championships in Riyadh, the Saudi Cup press conferences, the AlUla Tour, and multiple editions of the Dubai/UAE Tour cycling races. Our sports scope typically covers venue build, opening and closing ceremonies, logistics, accreditation, F&B, security, VVIP experiences, and on-site activations.

What does MICE International's exhibition and stand design service include?

Our exhibition service covers concept design, fabrication, AV infrastructure, content creation, immersive activations, on-ground execution, and project management for exhibition stands and pavilions. Recent examples include the Abu Dhabi Investment Office's double-decker pavilion at Make it in the Emirates 2026 and an immersive exhibition booth for the National Agriculture Center — both built from concept through to the final visitor experience.

How much does event management cost in Dubai or Saudi Arabia?

Cost depends heavily on scale, venue, and scope — a press conference and a 500-guest government summit sit at very different budgets. We typically start with a discovery conversation about your goals and guest count before scoping cost, so the fairest next step is to reach out directly for a tailored estimate rather than rely on a generic range.

How do I get started working with MICE International?

The fastest way is to contact our team directly through the contact section of this site with a short brief — event type, rough dates, and guest count are the most useful starting details. From there we'll set up a call to talk through scope and next steps.

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15+ Years

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500+ Events

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Global Reach

International Presence

24/7 Support

Dedicated Team

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